Keywords (or queries) are the search terms consisting of a word or a string of words that people type into search engines to find the necessary information. By properly selecting keywords, you can potentially drive more of your target audience to your website.
How to find and choose keywords for SEO:
1. Manually. Using Google Ads, you can select the keywords that will help your SEO efforts. Create a semantic core for your site by analyzing Google’s data, giving priority to the most popular queries in the target region.
2. Automatically. Using SE Ranking’s “Keyword Suggestion Tool”, you can collect similar and long-tail keywords, as well as find queries with similar meanings.
When creating a project in SE Ranking, you must indicate the website along with the keywords you will use to track the website’s rankings in the selected search engines. Every possible way of adding keywords to a project is described below.
Adding keywords manually
Enter one search query (keyword or key phrase) per line. For convenience purposes, you can also add search queries to different groups.
In trial accounts, you can add up to 250 keywords to the project. In monthly subscription plans, the number of keywords depends on the chosen plan.
Importing keywords from Google Analytics
This option is offered during project creation right after the previous step has been completed.
SE Ranking will show all the search queries people used in the Google search bar to find your site. After that, you can mark the keywords that you want to add to your project.
You can skip integration on this step and connect Google Analytics later.
Importing keywords from CSV and XLS
You can import keywords from .CSV and .XLS files, as well as from other systems that you have used in the past.
In order to do this, press the “Import keywords” button.
You will see different options and prompts when importing keywords.
Adding keywords using keyword suggestions
This feature is especially useful if you don’t have a keyword list for a site or if the list is small and you want to expand it.
Once you click the “Suggest keywords” button, you will see a site’s keywords that rank in a given region. Plus, the search volume is indicated next to each keyword. In order to add keyword suggestions to your project, check-mark the necessary ones and move them to the section on the left.
Using the search box, not only can you indicate your own site, but that of a competitor as well. On top of that, you can enter a keyword and select another region. Follow this process to handpick all of the relevant keywords.