Monitoring competitor rankings

In the “My competitors” section, you can manually add up to 5 competitors and track their rankings for the same queries that you’re tracking for your site. If you don’t know your main competitors, you can find them in the “SERP Competitors” and “All competitors” sections.

What information is provided

The section shows all the added competitors in the form of a chart and table.
Depending on what you choose, the chart will display the following information:

• Average position.
• Traffic forecast.
• Search visibility.
• Top 10.
• % in the Top 10.

The table provides the following information on each competitor:

• the number of keywords in the Top 5/10/30;
• the total number of keywords that have been added for position tracking (competitor positions will also be checked);
• the average position of all keywords (arithmetic mean);
• the number of keywords with higher or lower rankings compared to the previous day;
• the number of indexed pages in Google;
• the date of the last rankings update (if the rankings check is in progress, you will see the processed data percentage).

The “My competitors” tab helps you analyze and evaluate your competitors. If their positions are growing steadily, then it’s worth learning from their success. Moreover, you can analyze the most successful competitive strategy in detail, for instance, by checking their website’s backlinks. However, there is no need to blindly copy its strategy. Develop your own, taking into account what you’ve learned, and keep track of how the raise/fall of competitor rankings is related to the changes made on their website.

Adding a competitor

Press the “Add a competitor” button (you can add up to 5 competitors). Then specify your competitor’s name and website URL.

Competitor rankings are checked for the same search engines, regions and keywords that are set for your project. Data will be provided along with info on the position checks of your site.
In order to see your competitor’s rankings, update your project data. To do this, go to the “Rankings” section and press the “Recheck data” button.

Competitor rankings

To find more details on competitor rankings, click the “Rankings” icon next to your competitor’s site.

Since the positions of the competitor’s sites are checked along with that of your site, they will be provided for the dates when the check was run. This process depends on the selected tariff and the check frequency. The last column in the table shows the positions of your site based on the last rankings evaluation.

Competitor overview

For a detailed overview of your competitor, go to the “Main competitors” section → choose your competitor’s rankings → press the “Overview of competitor” button.

Here you can see several tables, namely:

• “Positions Overview” table.

This table displays the total number of keywords, as well as the number of keywords in the Top 3, Top 4-10, Top 11-30. The “Out of SERP” column shows how many pages targeted for the specific queries are out of the search engine index. The average position is displayed for all queries separately for every search engine.

To see the list of queries and competitor rankings, click on any digital metric in the table (except for the average position).

The last column shows your website rankings for comparison.

• “Positions changes for the last month” table.

Here you will see the competitor position changes (whether they went up or down), as well as what queries have been in/out of SERPs. When you click the number of queries, you will see the table with all the details and a column with your website rankings.

• “Positions in the search engines”.

Depending on the search engines and regions specified under project settings, the number of tables with positions in the search engines may be different. Here you will see both the current positions of your competitor and positions for different periods of time:

• 7 days ago;
• 30 days ago;
• 90 days ago
• 180 days ago.

Next to the numeric metric, you can see a green triangle which shows by how many points the position increased, the red one – by how many positions it dropped. The dash indicates that the site was not found within the specified search range.