Adding a target URL

You can add a target URL for one or several keywords simultaneously.

To set up a target URL for one keyword, place the mouse cursor over the keyword in the rankings table. Then, once the button with additional settings appears, choose the “Target URL” option from the list.  Enter the target URL into the window that appears and tick the “Check rankings for target URL only” checkbox, if necessary.

To set up a target URL for several keywords at once, tick the necessary keywords in the rankings table, then press the URL button in the upper menu. Enter the target URL into the window that appears and tick the “Check rankings for target URL only” checkbox, if necessary.

If you specify a target URL but do not tick the “Check rankings for target URL only” checkbox, you can monitor which page is displayed for a specific keyword in SERPs.

1. The blue URL button means that the target URL that was added manually equals to the one displayed in SERPs.

2. The red URL button means that the target URL that was added manually doesn’t match the one displayed in SERPs. In this case, the rankings in the table will be highlighted in red too. If you click the position number, you will see the page that is shown in SERPs based on this keyword.

3. The grey URL button means that the keyword is not in the SERPs for the chosen period.

Why do you need to check out what page is in the search

In order not to miss a case when a search engine will decide to show an URL that is different from the planned URL. If you add a wrong URL, it can do much harm to your website promotion and can reduce a conversion rate.