Changing report titles and logos
One of the advantages of SE Ranking reports is the possibility to brand them by adding your company name and logo. The title appears on each page of the report and the logo presented on the cover.
To add a name and a logo, click the “Settings” button in the “Reports” module.
Enter the company name into the corresponding field and upload the logo image in a .JPG, .GIF or .PNG file format — 400×200 pixels and with a maximum size of 100 Kb.
Report sections
Sections are parts of the report that you can add or delete as you deem appropriate. To add a section, press the “+ Add a section” button and click the necessary items from the list that appears.
There are additional sub-sections for the following sections: Rankings, Traffic, Competitors, and Social. You can choose which sub-sections to include in the report.
You can also change the order of the sections. To move a section, click on it and drag-and-drop it to the desired location.
There is also an option to add comments pertaining to the section.
Account report
The account report is a general report on all your projects (websites). Such reports can also be both manual and scheduled.
To create an account report, go to the “Reports” tab – “Manual” or “Scheduled” – press the “Generate a report” button.
Under the “Report creating” pop-up, choose the “All Websites” option in the “Websites” field.
Now, the “Account report” section has been added to the list of sections and can be customized.
Under settings, you can choose which information to include in your account report.
In the pop-up, change the report title and tick the necessary checkboxes.
To save the changes, click “Save”.
Report file formats
PDF
PDF (Portable Document Format) is a cross-platform file format that makes a document convenient to read. It displays the file in the same way on any device with any OS.
HTML
HTML files can be opened via browsers. What is good about this format is that every file has a unique URL address, and you don’t need to sign in to your SE Ranking account to open it. So if you want to share a report via HMTL, you can simply send the link to your boss, client or colleague.
XLS
This file type refers to an Excel spreadsheet that is also available for exporting as a .CSV file. SEO and marketing professionals mostly prefer this format.