Overview

Once you enter a keyword and start analyzing it, you will be redirected to the “Overview” section where you will see the keyword’s search volume, cost per click, and Keyword Difficulty.

Keyword Difficulty assesses how challenging it will be to get this search query to rank among the top 10 results: the higher the score, the more difficult the promotion efforts will be. To calculate the score, we analyze the quality of the top 10 organic search results and the quality of their link profiles. As search results change over time, it is recommended to update the score manually.

Here you will also find alternative keyword ideas that include search queries that are similar or related to the analyzed keyword as well as low search volume keywords. In the table, you will see the top suggestions and their search volume. For a detailed report, click the button below each respective list. 

As you scroll down the page, you will see the top 5 web pages ranking in organic and paid search for the analyzed keyword along with their estimated traffic volume, monthly traffic cost, and total number of targeted keywords. 

To get a full list of such web pages, click the “View detailed report” button under the “Organic results” and “Advertisers” tables. Depending on your selection, you will be redirected either to the “Organic results” or “Paid results” section of the Keyword Research tool.

The “Organic results” section contains a list of the top 100 websites ranking in organic search for the analyzed keyword in the specified region along with their estimated traffic volume, monthly traffic cost, and the total number of keywords they target.

The “Paid results” section contains a list of all the websites that are ranking in paid search for the analyzed keyword in the specified region. Besides providing data on their estimated traffic volume, monthly traffic cost, and the total number of the keywords they target, you can also see the ads they use now and used in the past to advertise their web pages by targeting the analyzed keyword.

To see the most popular ads for the analyzed keyword, click the “Expand Ads” button.

Export

With the help of the “Export” button that can be found at the top of each section, you can download a report in a .CSV or .XLS file format.