Using the Competitor SEO/PPC research, you can get detailed data about both organic and paid traffic in the form of customizable tables and charts. You can specify the columns with necessary parameters to be displayed in the table.
Keyword in analysis.
URL of the page that is ranked in Google for the specified keyword.
Competition is the number of advertisers that are shown on each keyword relative to all keywords across Google. Google calculates the number of advertisers bidding on each keyword relative to all keywords across Google. Low competition: 0 – 0.3. Average competition: 0,3 – 0,7. High competition: 0.7 – 1. Dash (-) will be shown for keywords that Google does not have enough data on.
Sites in SERPs
Total number of websites Google delivers in SERPs for the selected keyword.
Share of traffic that a particular keyword brings to the website. Keywords that bring the maximum amount of traffic are displayed at the top.
The number of searches in Google per month. Based on data over the last 12 months.
Ranking of the analyzed website for the selected keyword.
CPC (Cost per Click) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaign in Google Ads. Cost per click will vary for different search engines.
Keyword Effectiveness Index is the equation that helps to see how easy a particular keyword is getting ranked. There are many ways KEI is calculated but any formula is based on the keyword search volume and number of sites in SERPs (competition). The higher the value, the more preferred the keyword is.
Traffic for the selected keyword per month for a particular URL.
Estimated traffic cost in the equivalent of Google Ads prices.