After you enter a keyword to the “Competitor SEO/PPC research” tool, you will see data in “The keywords research” tab.
In the “Keywords research” -> “Overview” subsection, you can see metrics for the specified keyword, such as search volume, cost per click, traffic cost, level of competition in Google Ads and KEI (Keyword Effectiveness Index). In the same subsection, you will see the Top 5 pages in organic and paid search that are ranked for the selected keywords. For each site, the main parameters are displayed (position, estimated traffic, monthly traffic cost, and keywords number).
To get detailed information on analyzed keywords, click the “See all” button under the “Websites in SERPs” and “Advertisers” tables. After that, you will dive into the “Organic results” and “Paid results” subsections.
In the “Overview” section, you will also find alternative keywords similar or identical to the analyzed keywords. In the table you will see their search volume, CPC, competition, KEI, the number of sites in SERPs, and traffic cost according to Google Ads. Below, you will also find the most popular keyword ads.
The “Organic results” subsection presents website rankings in organic search engine results, as well as estimated traffic, monthly traffic cost and number of keywords.
The “Paid results” subsection shows detailed information on the type of adverts for a particular keyword, including the position in SERP, estimated traffic, monthly traffic cost and the total number of the keywords the website is using for the PPC campaign.
To see the most popular ads for your keyword as well as an estimated total price of traffic for a particular website and the total number of the keywords the website is using for the PPC campaign, go to the “Adverts history” subsection.
Keywords suggestions tool
Here you can explore similar and long-tail keywords, as well as find relative search queries in the “Related keywords” tab.
A list of alternative keywords similar or identical to the analyzed keywords is available in the “Similar keywords” subsection. In the table you will see their search volume, CPC, competition, KEI, the number of sites in SERPs, and traffic cost according to Google Ads.
Our platform will suggest alternative keywords that rank the same in Google Top 100 as the analyzed one in the “Related keywords” tab. Plus, keywords don’t only imply phrases that match, but also keywords that are close in meaning.
For example, for the keyword “TV”, our platform will pick not just keywords containing the word “TV”, but also models, like, “Sony”, “Samsung”, etc. And in order to let you evaluate the relevance ratio, we’ve added a column “Relevance”, which shows how strongly the keyword matches the analyzed one.
Using the “Export” button placed above the tables in each section, you can create a report and save the information in a convenient format – Excel or CSV.