How to find
Getting started with the tool
Restarting the Audit
Downloading and sending out reports
What is Website Audit
Website Audit determines how well a website (yours, a competitor’s, or a client’s) is optimized for search engines and whether it contains any issues that are hindering its performance. All web pages of the site are scanned during the audit, and upon completion, you can immediately see the full scope of optimization work to be done. Our crawler always follows the instructions specified in the robots.txt file. The user agent of our crawler is "SEBot-WA".
The Website Audit report provides a solution to each issue along with links to useful information on the topic. Here’s what the tool checks:
- Domain metrics;
- Technical parameters (security, page load time, HTTP status codes, redirects);
- Page indexation status;
- Page breakdown (meta tags, links, etc.);
- Page resources (images, CSS, JavaScript);
- Internal and external links.
IP addresses
If necessary, you can whitelist our IP addresses (Cloudflare only). Here’s our guide that describes how to do this in detail.
How to find
There are two ways you can access the tool. Click "Projects" in the left side menu and select Website Audit in the submenu.
You can also find the project you’re interested in on the main dashboard (in the All Projects section), click the three-dot menu and go to Website Audit.
Website Audit stand-alone
In response to popular demand, we made a stand-alone version of our Website Audit tool. This update enables you to run and view audits independently without the need to link them to any of your projects. Rest assured, all the features from the classic Website Audit are available in this new version, so both the workflow and limits will remain the same.
Getting started with the tool
When creating a new project in SE Ranking, you can choose to launch Website Audit automatically. If you disable this option, you can run the audit manually at any time.
Once the site audit is launched, you can see its progress in real time. As soon as the in-depth audit is complete, you will be notified in your inbox.
Restarting the audit
You need to audit your website on a regular basis because new errors that should be fixed quickly may appear. The tool indicates the date of the most recent audit at the top of the page.
You can restart the audit at any time or schedule automatic audits weekly or monthly in the settings.
Downloading and sending out reports
The website audit report can be downloaded in a PDF file. Click the Download report button in the upper right corner.
You can customize the report contents and add section descriptions if needed.
Click Download to get your audit report file.
To send the report by email, click the three-dotted menu in the top right corner and choose "Send".
Sharing a stand-alone (non-project) audit: a stand-alone audit can be shared by downloading its PDF report or by sending the report by email (including to a sub-account's email address) using the steps above. Assigning or sharing a stand-alone audit directly with a sub-account inside the tool is not currently supported. If the audit belongs to a project, sharing the project with a sub-account gives that sub-account access to the project's audit.