Project tools

Rankings

• What is Rankings?
• Rankings tool overview
• How to work with the Rankings data
• Why your rankings may differ between checks: Google SERP volatility
• Keyword tracking use cases
• How to add a target URL for rank tracking

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Analytics & Traffic

• Google Analytics integration
• Traffic sources in Analytics & Traffic
• Tracking snippets
• Google Search Console integration
• SEO Potential

My Competitors

• How to add and manage competitors
• Analyzing SERP competitors
• What is the Visibility Rating and how to use it
• Share of Voice

Marketing Plan

• Marketing Plan Overview
• How to work with Marketing Plan

Insights

• Insights overview
• Competitors who jumped to the Top 10
• Keyword cannibalization
• Pages with poor-quality content
• Keywords for which impressions or clicks have significantly increased
• Keywords for which impressions or clicks have significantly decreased

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