Project tools

Rankings

• What is Rankings?
• Rankings tool overview
• How to work with the Rankings data
• How to add a target URL for rank tracking
• How to group and sort keywords in projects
• How to set search engines and regions

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Analytics & Traffic

• Google Analytics integration
• Analytics & Traffic Overview
• Google Search Console integration
• SEO Potential
• Tracking snippets

My Competitors

• How to add and manage competitors
• Analyzing SERP competitors
• What is the Visibility Rating and how to use it
• Share of Voice

Insights

• Insights overview
• Competitors who jumped to the Top 10
• Keyword cannibalization
• Pages with poor-quality content
• Keywords for which impressions or clicks have significantly increased
• Keywords for which impressions or clicks have significantly decreased

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Marketing Plan

• Marketing Plan Overview
• How to work with Marketing Plan

Social Media

• Social media metrics
• How to create a posting schedule
• How to connect social media accounts
• Social Media Management Overview