How to work with the Rankings data

There are available Summary (a data dashboard), Detailed, and Historical rankings data view modes (sections) in the Rankings tool. The detailed mode allows you to view data for each search engine separately. You can choose any period and see keyword rankings for different dates.

The information in the “Historical Data” tab allows you to compare current to baseline keyword rankings, as well as monitor their dynamics over a certain period of time (a day ago, a week ago, a month ago, 3 months ago, 6 months ago).

Rechecking data

You can recheck rankings for all added search engines in your project or only selected ones. Additionally, you can recheck search volume (all or unedited values only). To do that, click on the Recheck Data button and select the required option.

How to use guest links and notes

You can give a guest link to your clients or partners so that they can view website statistics without special authorization from you. By following the link, the person will have access to the Rankings module. In the window that appears, you will find a link. Copy and forward it to a client, colleague, or senior management.

1. If necessary, you can hide the traffic column.
2. Include filtering and sorting options so that your settings that are currently applied to the page will be included when creating a guest link.
3. Select the modules that will be accessible to guests.
4. If you want to change the link (in case the old link becomes invalid), click the “Update the link” button.

Notes

You can add any number of notes about a project’s most important SEO events and actions. To do this, click the “Create a note” button.

You can also add comments or tags to a keyword in the rankings table. To do this, hover over a keyword in the rankings table, and once the button with additional settings appears, choose the "Create keyword note" or “Add tag” option from the list.

Exporting rankings history

You can easily download the rankings history data from the system. Follow the steps below to export data:

1. Select the required time period from the calendar.
2. Select a group of keywords using the Filter. If you want to export rankings history for all groups or for keywords that haven’t been grouped together, skip this step.
3. Press the “Export” button. In the window that appears, choose whether you want to download rankings data from all or from a specific search engine in the .XLS (with rankings changes or without it) and .CSV file formats.

If you need to export data for a longer period of time (a year or more), we recommend you choose the .CSV file format.

Analyzing Content Score

You can view the Content Score in the Rankings tab to pinpoint which of your content is lacking compared to that of your competitors. Then you can fix it to improve your position in search results.

After each new analysis, the tool displays how your Content Score has changed since the previous check. You may also see improvement recommendations for the Content Score (e.g., the number of terms to use in headings, extra terms for the content, how many paragraphs/headers/images to add, etc.).

Configuring ranking settings