Visibility Rating tab overview
How Visibility Rating is calculated
The Visibility Rating tab shows how visible your competitors are in search results based on all the keywords tracked in your project. It helps you compare competitors' SEO performance over time.
How to find
Select your project, open the My Competitors tool from the left-hand menu, and click Visibility Rating to view the visibility trends and competitor comparison table.
Visibility Rating tab overview
The Visibility Rating graph displays how visible each competitor is in organic search results over time, based on the keywords tracked in your project.
Each line on the graph represents a domain. Points are plotted for the dates that have visibility data, so how detailed the graph looks depends on how often your project checks rankings.
A higher score means a domain appears more frequently in top-ranking positions. By analyzing these trends, you can compare visibility progress, detect ranking spikes, and evaluate your competitive standing in search.
Key metrics per domain
- ●Visibility score
- ●% in Top 10
- ●Traffic Forecast
- ●Keywords count
- ●Backlinks and Referring Domains
Available actions
- ✔Select a specific search engine
- ✔Change the date of analysis
- ✔Use filters or toggle table columns
Please note: The date picker covers the last 30 days — you cannot select a date of analysis older than that.
The graph timeframes work separately from the date picker: week, 2 weeks, and month show the last 7 days, the last 14 days, and the last month up to today, and the graph plots every date in that range that has visibility data.
How Visibility Rating is calculated
SE Ranking checks every keyword in your project and assigns a score based on how often a domain appears in the top results. The data is updated every time rankings are refreshed.
Visibility formula:
S = F × A
Where:
S = visibility score
F = search volume of a keyword
A = adjustment factor based on ranking position
The adjustment factor decreases as the ranking drops:
Example:
Suppose a domain ranks 4th for a keyword with 1,000 monthly searches.
S = 1,000 × 0.85 = 850
If it also ranks 8th for another keyword with 500 searches:
S = 500 × 0.30 = 150
The total visibility score will be the sum of all such keyword scores.