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Agency Catalog

What is the Agency Catalog?


SE Ranking’s Agency Catalog is a directory featuring top digital marketing and SEO agencies that include SEO in their range of services, such as SEO audits, link building, PPC management, and more. The Catalog’s main goal is to help digital marketing agencies and SEO service providers find and connect with potential clients while enhancing their visibility. At the same time, the Agency Catalog allows clients to choose their desired agency from a comprehensive list of top-rated digital marketing and SEO service providers.

Key features

We designed our Agency Catalog to be transparent and easy to use. The following features are designed to help businesses navigate the directory and find the right service providers:

  1. Detailed agency profiles: This includes information about services, industries, geographic focus, payment types, and rates. Each agency profile also displays client reviews, case studies, and team information to further establish its credibility.
  2. Flexible search filters: This allows catalog users to filter agencies by location, industry, services, and language.
  3. Ratings and testimonials: These reflect how trustworthy the agencies in the directory are. We use our Agency Score metric for rating purposes, but we also show (if available) reviews from past clients to help catalog users evaluate the quality of each agency’s services.
  4. Direct contact: Clients can reach out to agencies directly from a Catalog page by submitting an inquiry form.

Agency Score

The Agency Score shows how visible, credible, and complete an agency profile is in the Catalog. Each agency can earn up to 100 points based on the following criteria:

Base score 20 pts
Awarded to every approved agency.
Google Partner status 10 pts
Verified partnership with Google.
Health Score 20 pts
Technical quality measured by Website Audit. Running regular audits and resolving issues keeps this score high.
Website traffic 10 pts
Estimated with the SE Ranking’s Competitive Research tool. Growing quality backlinks and increasing organic visits can improve this metric.
Domain Trust 10 pts
Authority measured by Backlink Checker. Building trustworthy backlinks improves this metric.
SE Ranking Certification 15 pts
Earned by passing our free Certification exam.
Profile completeness 15 pts
  • Application form completed (4)
  • Payment rates specified (2)
  • Testimonials provided (2)
  • Awards listed (2)
  • Client logos added (2)
  • Special offers for SE Ranking leads (3)

Improving these areas will raise an agency’s score and make its profile more visible to potential clients in the Agency Catalog.

Please note: If you haven’t filled out the agency application form, please contact your Success Manager or Support to request it.

Benefits for Agencies

Being listed in the SE Ranking’s Agency Catalog offers the following core benefits for service providers:

  1. Visibility: Exposure to a broader audience of interested customers who are actively seeking SEO and digital marketing services. It also guarantees each featured agency’s presence within a trusted ecosystem.
  2. Qualified leads: Moderated inquiries from verified potential customers.
  3. Credibility: Each profile has expanded details and verified reviews. This helps agencies stand out as reliable, experienced professionals in a highly competitive field.
  4. Enhanced local coverage: Localized Catalog pages make it easier to showcase services tailored to specific markets.

How to List Your Agency

If you want to add your agency to our Catalog, follow the steps below:

  1. Purchase the Agency Pack Add-On (includes tools like Lead Generator, White Label, and Scheduled Reports).
  2. After purchasing the Agency Pack, you will get a notification email and the form attached.
  3. Complete the application form; add detailed information about your agency.
  4. If you already use the Agency Pack and can't find this form in your inbox, contact our Support team to request another copy. If you have a dedicated Success Manager, you can reach out to them directly.

Benefits for Clients

Use our Agency Catalog to save time and find the best-fit agency for any task. Choose from a wide array of service providers who are well-regarded in their field. Benefit from:

  1. Informed decision-making: Agencies in the catalog provide detailed information about their experience, specialties, and portfolio. Review their capabilities and make informed decisions based on their track record.
  2. Streamlined communication: Contact agencies directly via the form and get faster responses and quicker collaboration on your projects.
  3. Cost-efficiency and time-saving: Find agencies that fit your budget and get better value for money; review multiple agencies without performing extensive research and choose one that suits you best.
  4. Unique offers: Some agencies offer special deals for SE Ranking leads, including discounts, free consultations, free SEO audits, etc.

Localized Versions of the Agency Catalog

To make your interaction with the Catalog more convenient and productive, we created multiple local versions for it. Each version features agencies from different regions. If your business interests extend across multiple countries or are concentrated in a specific region, consider seeking agencies located in those areas. Furthermore, service providers from your home country will better suit your local needs as they have a better understanding of the marketing landscape. Additionally, local agencies will also benefit from this as their visibility within their target market will increase.

Currently, we offer four localized versions of the Agency Catalog: