Replace manual SEO exports with a direct data connection to your reporting system – Knowledge Base

Pull keyword rankings, domain metrics, audit scores, and AI search visibility into your own dashboard or BI tool, so clients see SEO results in one branded view without logging into SE Ranking.

Note: SE Ranking API is available as a standalone plan and does not require an SE Ranking platform subscription. You can explore it risk free with a 14-day trial that includes 100,000 free credits.

If you're on an SE Ranking subscription: You can purchase the API as an addon. If you'd like to test it first, ping support via in-app chat with your account email to request 100,000 free credits – or contact api@seranking.com.

Overview
Who is this for
What teams are building and why
Data used in this workflow
Resources

Overview

Agencies and in-house marketing teams often need to present SEO results alongside other marketing metrics such as paid media performance or analytics traffic. But SEO data typically lives inside the platform, which means exporting CSVs, copying numbers into spreadsheets, and rebuilding reports manually every reporting cycle.

The SE Ranking API replaces the manual export with a direct data connection. Pull rankings, domain metrics, audit scores, and AI search visibility into the reporting system your team already uses, whether that is a BI tool, a custom client portal, or an automated report pipeline.

Who is this for

Agencies presenting SEO results to clients inside their own branded portal, BI tool, or automated report pipeline.

In-house marketing teams consolidating SEO data with paid, social, and analytics in one unified dashboard.

Multi-brand or multi-location teams reporting across a portfolio of websites from a single centralized view.

What teams are building and why

Keep clients in one dashboard instead of sending them to a separate SEO tool. Build a custom portal where clients log in and see keyword rankings, position trends, and domain metrics, branded under your agency. Clients will not log into a separate SEO platform, so if the data is not in their existing dashboard, they will not see it. Teams report that consolidating SEO data alongside paid and analytics in one view increases client engagement with the data.

Push SEO data into your BI environment alongside other marketing channels. Push keyword rankings, traffic estimates, and audit scores into Looker Studio, Tableau, or Power BI alongside paid media and analytics data, giving clients one unified marketing view. Teams managing multiple brands use this to run quarterly reporting across an entire portfolio from one dashboard instead of exporting manually from each tool.

Replace manual report assembly with automated pipelines. Use n8n, Make, or custom scripts to pull data across all client domains on a schedule, format the results, and deliver reports as PDFs, emails, or prioritized weekly digests. The team's time shifts from assembling reports to reviewing them and adding strategic recommendations.

Generate prospect reports on demand before a sales meeting. Pull domain overview and competitive data for a prospect domain before a sales meeting, and generate a branded presentation or scorecard within minutes. Sellers walk into conversations with data the prospect has not seen about their own site.

Add AI search visibility as a new section in client reports. Add AI search presence data alongside traditional SEO metrics so clients see how their brand appears in AI-generated results across ChatGPT, Gemini, Perplexity, and Google AI Overviews. This is a reporting section that competing agencies cannot replicate because their tools do not expose AI visibility data via API.

Data used in this workflow

Keyword ranking data — keyword positions and position changes from tracked projects. Used to build ranking trend charts and show clients how their visibility is progressing over time.
Domain visibility data — organic traffic estimates, total ranking keywords, and historical trends. Used to populate domain overview dashboards, generate portfolio-level reports, and track client performance over time.
Backlink data — referring domains, domain authority, and backlink counts. Used to add authority metrics and referring domain counts to client reports.
Website audit data — technical health scores and page-level issue details. Used to surface site problems in client dashboards and generate prioritized issue reports.
AI search visibility data — brand presence and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode. Used to add AI search presence to client reports and show how brand visibility in AI answers is trending.

Resources

Explore the API documentation, quickstart guides, and integrations to understand available endpoints, integration patterns, and how to get up and running quickly.

→ Documentation → Quickstart guides → Integrations

Get started

Ready to try it yourself? → Sign up for a 14 day trial , get your API key. For additional help, please send an email to api@seranking.com .