Projects in SE Ranking are dedicated workspaces for tracking one website and its SEO data, including keyword rankings, competitors, audit results, and more. Each project is tied to a specific domain or URL.
This article will guide you through creating your first project in SE Ranking, step by step.
1. Enter general project information
2. Add search engines
3. Add keywords
4. Add competitors
5. Connect analytics services
Project creation process
In the side menu, click Projects to open the All Projects page. Click Create Project to get started. Alternatively, open the project selector at the top of the side menu and select Create project.
Go through the following steps:
1. Enter general project information
Start by entering your website's URL and giving your project a name to distinguish it from other projects on the platform.
You can choose whether to analyze the entire domain or only specific parts of your website.
You can also configure project access and reporting settings, including grouping, reporting, and project status.
When you're done, click Next Step to continue.
2. Add search engines
Next, select the search engines you want to use to track your website's rankings.
You can choose from the following search engines:
- Google (desktop or mobile)
- Yahoo
- Bing
For each search engine, you can select the country, location, and interface language for more accurate tracking. For Google, you can also track Google Ads rankings and include Google Local Pack results.
You can add multiple locations to the same project and track a different set of keywords for each location. This is useful when targeting different countries, cities, or audiences.
You can also:
- Track mobile rankings: Add Google Mobile alongside Google Desktop to monitor rankings across both device types.
- Track multiple languages in one location: Add separate search engine configurations for different languages within the same location. For example, you can track English, French, and German rankings in Switzerland.
- Use different keyword sets: Assign relevant keywords to each location and language configuration.
When you've added all the search engines and configurations you need, click Next Step.
3. Add keywords
Add the keywords you want to track in your selected search engines.
You can:
- Enter or paste keywords manually.
- Import keywords from a file.
- Enable keyword suggestions to find relevant terms.
If you've configured multiple locations or languages, you can add different keyword sets for each configuration.
Click Add keywords to add them to the project. You can then manage each keyword from its menu: add a target URL, create a keyword note, add a tag, edit, or delete it.
4. Add competitors
Add competitors to compare your website's rankings with theirs. The number of competitors you can add depends on your plan, and your current limit is shown at the top of the page.
You can add an entire website, a specific URL, or a website section.
When you're done, click Add competitors to project to save them, then click Next Step to continue.
5. Connect analytics services
In the final step, you can connect additional analytics services to your project:
- Google Analytics 4
- Google Search Console
- Matomo Analytics
These integrations allow you to access additional website performance data within SE Ranking.
For detailed setup instructions, refer to the corresponding integration articles.
When everything is ready, click Finish.
Congratulations! You've created your first project in SE Ranking.
You can now start exploring your project's data and monitoring your website's SEO performance.