A quick overview of what SE Ranking is and what you can do with it.
SE Ranking is an SEO platform for agencies and in-house marketing teams. It brings keyword research, rank tracking, website audits, backlink analysis, competitor research, content tools, local SEO, and reporting into one place.
The platform runs on large, regularly updated databases:
- 5.5B keywords
- 188 geo databases
- 2.2B domain profiles
- 6B pages crawled daily
- 2.7T backlinks indexed
Some data is pulled live from search engines at each check. Other metrics are calculated by SE Ranking’s own algorithms using AI and machine learning. To see how numbers are sourced and calculated, read our metrics guide.
What you can do with SE Ranking
You organize your work into projects, each tied to a website, and you can also run one-off checks for any other domain or page.
- Rank Tracker: Track where you rank in Google and other search engines, by location and device.
- Keyword Research: Find keywords worth targeting and check how hard they are to rank for.
- Competitive Research: See what works for competitors: their keywords, traffic, top pages.
- Backlink Checker and Backlink Monitoring: Analyze any site’s link profile and track your own.
- Website Audit and On-Page SEO Checker: Find site issues across technical and on-page SEO.
- Content Editor: Plan, write, and optimize content built to rank.
- Local Marketing: Manage local search and your Google Business Profile across locations.
- Report Builder: Report on results for your team or clients.
SE Ranking also helps run agency and client work with the Agency Pack . It includes white-labeling the platform and reports, Lead Generator, additional client seats, scheduled unlimited reports with AI summaries, and placing your agency in the Agency Catalog .
Beyond SEO, two sister products extend what you can do across channels:
- SE Visible by SE Ranking is a standalone AI brand-visibility platform. It tracks how a brand shows up in AI-generated answers across ChatGPT, AI Mode, AI Overviews, Perplexity, and Gemini, showing mentions, share of voice, sentiment, citations, and the sources that shape those answers.
- Planable by SE Ranking is a social media management and analytics platform. It lets users create, plan, review, approve, schedule, and analyze marketing content for social media, blogs, newsletters, press releases, and more. You can also analyze competitors and track public mentions of your brand.
Together, they give you a fuller picture of your brand across search, AI, and social.
Work with SE Ranking data beyond the platform
SE Ranking lets you bring SEO data into the tools you already work in, or into your AI assistant.
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- Integrations: Connect SE Ranking with GA4, Google Search Console, Data Studio, and automation tools like Zapier, Make, and n8n.
- API: Pull raw SE Ranking data into your own systems. It comes with every plan and is also available as a standalone product.
- MCP: Connect SE Ranking to AI assistants like Claude and ask for data in plain language, with no code.
SE Ranking also shares ready-made automation workflows and Claude Skills for SEO, content, and marketing.
Research studies and industry insights
SE Ranking regularly publishes original industry research studies covering search shifts, algorithm updates, traffic changes, and more. The studies are built on SE Ranking’s own data and methodology, not small samples or recycled third-party numbers. Each study explains how it was run, so you can see the data and method behind every finding.
We believe this is a reliable way to keep up with how search is shifting and to ground your strategy in evidence. Explore SE Ranking's research on the blog.
Learning resources to grow your SEO skills
You can get original insights, find answers, and dive into trending topics and tough questions across SE Ranking’s resources:
- SE Ranking Academy — free, structured SEO courses and certification.
- Webinars & Online events — live sessions with industry experts and SE Ranking specialists.
- Blog — guides, news, and insights from experts.
- YouTube channel — video tutorials, original research and experiments, tool reviews, and the workflows we run ourselves.
- Help Center — step-by-step guides for every feature.