MCP Walkthrough

Start fast with MCP and get real results instantly

Follow a simple setup, then try ready-to-use prompts to get your first meaningful results. Start simple, then go deeper as you explore advanced use cases.

Step 1

Set up with a guided walkthrough

Follow the interactive walkthrough to connect MCP, then try your first prompt.

Step 2

Start with ready-to-use prompts

Copy a prompt below, run it with your data [replace the highlighted items with yours], and see how it produces usable results.

API credits consumed: 45,000

Using SEO MCP, compare AI search visibility for website builders across all major LLM engines (ChatGPT, Perplexity, Gemini, AI Overview, and AI Mode) in the US market.

Target: [wix.com] (brand: ["Wix"])
Competitors:
- [weebly.com] (brand: ["Weebly"])
- [hostinger.com] (brand: ["Hostinger"])
- [squarespace.com] (brand: ["Squarespace"])
- [webflow.com] (brand: ["Webflow"])

Use base_domain scope. First, get the leaderboard. Create a heatmap here. Then, for each domain (target and all competitors), pull 20 ChatGPT prompts: 10 where the domain appears as a source (link mention) and 10 where the brand is mentioned by name. Show query text and sources to validate results.

Analyze the topics across all prompts. Summarize: Who dominates AI search in the website builder space? What topic clusters does each brand own?
Where does each have strong presence, and where are the gaps?

API credits consumed: 0–2,000, depending on existing report availability and audit type

Using SE Ranking MCP, pull the latest website audit results for [seranking.com]:
1. Pull the latest audit results — top critical issues
2. Compare with last month's audit snapshot
3. Identify NEW issues that appeared since last check
4. For each new issue, explain the SEO impact and suggest a fix
5. Prioritize by traffic-at-risk

Save as a shareable audit change report.

API credits consumed: 1,810

[Notion] ([notion.com]) wants to publish
a new blog post to capture organic traffic they're currently losing to
competitors. Your job: find the best topic opportunity and deliver a complete
content editor brief a writer can start from tomorrow.

Using SE Ranking MCP:

1. Pull [Notion]'s domain overview and top organic keywords in the US market.
   Save to `[notion-content-brief]/01-domain-overview.md`

2. Identify [Notion]'s top 5 organic competitors.
   Save to `[notion-content-brief]/02-competitors.md`

3. Run a keyword gap analysis — find high-value keywords competitors rank for
   that [Notion] doesn't. Focus on informational intent, volume >1,000/mo,
   keyword difficulty <40.
   Save to `[notion-content-brief]/03-keyword-gaps.md`

4. From the gaps, pick the single best topic cluster for a blog post. Explain
   your reasoning (traffic potential, difficulty, relevance to [Notion]'s
   product).

5. For that chosen topic:
   a. Pull who currently ranks and what type of content wins
   b. Get related keywords and long-tail variations
   c. Get question-based keywords people are asking
   d. Check AI Search — are LLMs mentioning any brands for this topic?
   Save all raw data to `[notion-content-brief]/04-ranking-and-keywords.md`

6. Analyze the top 3 ranking articles: what subtopics do they all cover?
   What do they miss? Where can [Notion]'s post be better?
   Save to `[notion-content-brief]/05-content-analysis.md`

7. Find 5 existing [Notion] pages/posts that rank well and could serve as
   internal linking sources for this new post.
   Save to `[notion-content-brief]/06-internal-links.md`

8. Deliver a final Content Editor Brief in `[notion-content-brief]/BRIEF.md`:
   - Recommended title (3 options)
   - Target keyword + secondary keywords with volumes
   - Suggested H2/H3 structure with what to cover in each section
   - Content gaps the current top results miss ([Notion]'s angle)
   - Internal linking plan (which existing pages, with anchor text)
   - AI Search insight — how to get mentioned by LLMs
   - Estimated word count and traffic potential
   - Format it so it's ready to write from
Step 1

Connect SE Ranking SEO Skills to Claude

A Skill is a reusable recipe — built once, runs the same way every time. Add the SE Ranking marketplace once and all 26 Skills become available in your next session. No terminal, no API token to manage.

  1. Open Customize in the left sidebar and go to the Plugins tab. (In Cowork, open the Cowork tab first.)
  2. In Personal plugins, click + → Add marketplace → Add from a repository.
  3. Enter seranking/seo-skills, then open Browse plugins and install SEO Skills.
  4. The first time you run a Skill, sign in to SE Ranking with /mcp.
Step 2

Ask for a deliverable, not a query

With Skills installed, ask in plain language or call one by name. Each Skill knows which data to pull, in what order, and what to produce — and saves the output in a dated folder, so running it again next month gives you something to compare against rather than overwriting what you had.

seo-keyword-cluster

Give it a few seed keywords. Get back a pillar-and-spoke content plan: clusters grouped by intent, H1/H2 suggestions for each article, and the order to build them in.

seo-content-audit

Point it at a page you're about to publish, or one already live. It scores experience, expertise and citation-readiness, then gives you a verdict: publish, publish with fixes, or don't.

seo-backlink-gap

Finds domains linking to several of your competitors but not to you, with their authority, the anchors they use, and an angle for the outreach email.

seo-ads

See who bids on your keywords, what their ads actually say, where their spend overlaps yours, and which terms are worth testing.

The full repository: seranking/seo-skills.

Each blueprint is a detailed file instruction for your AI agent (e.g. Claude Cowork, Codex, etc.) that you can quickly adapt to your needs.

See examples of actual outcomes you can get with these blueprints — just click a video review next to.

Blueprint #1

AI Visibility Lead Magnet → turn insights into new leads

Turn AI visibility data into an interactive asset that attracts and converts leads. Use it to demonstrate value and capture interest from prospects.

API credits consumed: 24,700

Download blueprint file
Blueprint #2

SEO Audit Deck Generator → presentation-ready insights in minutes

Create a tool that generates a structured audit you can present. Highlight key issues, explain impact, and turn them into clear next steps.

API credits consumed: 48,200–50,400, depending on existing report availability and audit type

Download blueprint file
Blueprint #3

Monthly SEO PDF Report Generator → automate recurring reporting

Create a custom reporting app that creates shareable reports on demand. Save hours turning your data into a repeatable reporting system - not just a one-time output.

API credits consumed: 10,500

Download blueprint file
SE Ranking Planable

SE Ranking finds the gaps. Now the posts get drafted too.

Planable is a social media collaboration and scheduling platform. Connect its MCP alongside SE Ranking's and you can turn keyword research into a social campaign, close AI-visibility gaps with content, and see your search, AI and social footprint as one picture instead of three reports.

See the ecosystem use cases

Need help getting your first result?

Not sure where to start or how to use prompts and blueprints? Our support team can help.

Need more credits?

You can purchase an API add-on or talk to our sales team.