Setting up your project

International Website

Option 1: Create a project under the main domain (recommended), include subdomains, and add search engines by language and region.

Option 2: Use language- or region-specific paths like /fr, /es, or /de if your website targets different audiences using URL paths. In this case, select the domain/path structure when creating the project.

Use both Google Desktop and Mobile search engines to get full visibility across devices.

E-commerce

E-commerce websites often have paths like /shop, /support, or /blog to segment different areas such as stores, help centers, or content sections.

Start with keyword tracking:

• Identify your most relevant keywords — not every keyword needs to be tracked.
• Group keywords by product categories, brands, seasonal collections, or bestsellers using Groups.
• Tag keywords by search intent — informational (blog), transactional (product), or navigational (brand).
• Track performance across relevant search engines like Google and Bing, on both Desktop and Mobile.
• Create separate projects for different countries or regions. For example, it.com can be tracked as a separate project with Italian keywords and localized search settings.

Competitor Benchmarking

Add 3 to 5 competitors to your project to monitor their keyword strategy, landing pages, and backlinks.

You can also create separate projects for tracking key landing pages, like example.com/voucher, to analyze the visibility of specific promotions or campaigns.