How to analyze backlinks

After you add backlinks to the Backlink Monitoring module, the analysis will start. When it’s completed, you will see a list of backlinks with detailed information. You can track backlinks under the “Backlinks” tab, analyze them against parameters under the “Domains”, “Anchors”, “Pages”, “IPs/Subnets”, and “Disavow” tabs.

Under each tab, you will find graphs for quick analysis along with tables containing all the parameters of the analyzed referring domains, anchors, and so on. To make the analysis process more convenient, you can use filters.

Filters

With the help of filters, you can view and export backlinks that specifically match the necessary parameters. By clicking on a parameter, you will automatically move it to the “Active” filters tab.

Click the Filter icon in the column you are interested in and you will see a list of possible options for the calendar or a list of desired data. Select the necessary options by checking the boxes next to them. Filters enable you to choose which parameters you want to be displayed in the backlinks table. 

You can export the data in the table with the help of the “Export” button.

To remove a particular filter, close it by clicking the Cross icon. To remove all selected filters, click “Clear all”.

Backlinks

For a quick analysis of added backlinks under the “Backlinks” tab, use the data provided in the graphs to get an estimate of the total number of backlinks, their growth dynamics, the ratio of backlinks leading to the homepage and other pages, the ratio of dofollow and nofollow backlinks.

In the table with all the added backlinks, you can check their status, their availability in Google’s index as well as other parameters, such as:

• Anchor text
• Target URL
• Backlink type (dofollow or nofollow)
• Number of Facebook shares
• Number of backlinks on external resources
• Referring IP address

You can either analyze Active or Lost backlinks, and select the columns that will be a part of the backlinks table via the “Columns” button.

You can export the data in the table with the help of the “Export” button.

Domains

The “Domains” tab contains graphs that display the total number of referring domains, their dynamics, the ratio of referring domains pointing to the homepage and other pages, as well as the distribution of referring domains by country.

To see backlinks from a specific domain, you need to click the Arrow icon in the corresponding column.

Here you can also analyze Active or Lost referring domains, select the columns you need, and export data in .XLS or .CSV file format.

Anchors

The “Anchors”  tab shows every found backlink anchor text.

The chart provides data on the most commonly used anchor texts in descending order. For each anchor, the system shows the total number of backlinks and the percentage of links with this particular anchor text.

In the table below, you can see which domains and pages have backlinks with a specific anchor text. Click on the number of referring domains and backlinks to get a list of specific domains/backlinks.

You can also see how many backlinks with each anchor text have the dofollow status and when the backlink was last analyzed by SE Ranking.

To make the analysis process more convenient, you can exclude disavowed backlinks from the nofollow table using filters.

Pages

The “Pages” tab contains all the pages that the added backlinks link out to. Click on the number of referring domains and backlinks in the table. As a result, a table with a list of pages and domains that lead to the analyzed page will appear.

IPs/Subnets

The “IPs/Subnets” tab contains all the unique IP addresses and subnets that refer to domains that lead to the pages that the backlinks link out to. The upper graph shows the IPs/subnets with backlinks in descending order. For each country, the system shows the total number of backlinks and the percentage of links in a particular region.

Select IPs or Subnets and click on the respective buttons to see a list of referring domains and the number of backlinks.

Disavow

The “Disavow” tab contains all the domains and backlinks that you marked as “Disavow” in our system and that you don’t want Google to take into account when crawling and indexing your website. In the table, you can see key parameters of referring domains that contain backlinks marked as “Disavow”.

For more information on how to add backlinks and domains to the Disavow list, read this section.

Settings

To customize the table in the module, click on the corresponding icon.

1. Tick the feature to automatically check the status of backlinks on a weekly basis.
2. Tick the option to automatically load new backlinks from Google Search Console. The option is available if you’ve integrated Google Search Console with SE Ranking. If you haven’t integrated the system with Google Search Console, you can learn how to do it here.