How to analyze backlinks

After you add backlinks to the tab, the analysis will start. When it’s over, you will see a list of backlinks with full information.

Filters enable you to choose which parameters you want to be displayed in the backlinks table. The column filter allows you to mark the columns that will be part of the backlinks table.

You can export the table with active filters in the .XLS file format using the button next to it.

Parameters

Using the filter settings, you can view and export only the backlinks that match the parameters you need. By clicking on the parameter, you will automatically move it to the “Active filters” tab.

To unmark a filter, close it in the “Active filters” tab. To clear all filters, click “Clear all”.

Columns

To select which columns will be displayed or hidden from the table, click the “Columns” button.

When exported, this filter will allow you to download the table in the .XLS file format together with the selected columns.

“Overview”, “Anchors” and “Pages” tabs give you a detailed review of added backlinks.

Overview

The Overview tab shows all the information about your backlinks. All the metrics are clickable, so you can quickly view all the details. All information about new backlinks and referring domains is presented via graphs and diagrams:

The Anchors cloud shows which anchors dominate:

The Backlinks map shows the number of referring domains and the countries where they have been registered. To see the number of domains, hover your mouse over any area.

Anchors

The Anchors tab presents a table with all the anchors in the added backlinks. The number of referring domains is specified for every backlink. When you click on a column header, data is sorted from the largest number to the smallest and vice versa.

When you click on the anchor, you will see a list of referring domains along with the anchors and the number of backlinks from every one of them.

If you click on the little icon that represents the number of backlinks, as shown below, you will see a list of them. You can go through the list to see what the pages with the backlinks look like.

Pages

The Pages tab contains all pages that the added backlinks lead to, as well as the number of referring domains and the total number of backlinks.

1. Page – website page.
By clicking on the link, you will see the page of your site that the backlink leads to.

2. Referring domains – the number of referring domains (number and percentage).
If you click on one of these two columns, you will see the “Backlinks” tab containing all backlink URLs.

3. Total backlinks – the total number of backlinks that lead to the page.