The To-Do List is a step-by-step strategy developed on the basis of the best SEO practices. The plan is useful for newbies and pros alike. It offers 44 tasks including the on- and off-site optimization sections, content development strategy, mobile optimization, and social media approach. You can follow our guidance or set your own tasks – the list is efficient and flexible. The plan consists of the following sections:
- Semantic core and keyword research
- On-site optimization
- Mobile optimization
- Content strategy
- Off-site optimization
- Social media strategy
- Your own tasks
How to use
Each section includes from 3 to 19 steps with recommendations and links to authoritative resources and articles. Complete all the tasks step-by-step or in the order you prefer: checkmark the completed task and proceed to the next one.
The total number of tasks, as well as the number of completed and uncompleted ones is displayed at the top of the page.
Every task explains what it’s all about, why it is important for SEO and how to complete the task. Furthermore, each task is enriched with the links to relevant publications. To open an explanation on how to complete the task, click the "How-to" tab next to the task.
You can export the To-Do List and forward it to your colleagues or clients. To do this, add the To-Do List to a report. Please see an instructions how to build a report here.
How to add your own task
You can add your own tasks to the marketing plan so they will be saved in the "Your own tasks" section. To add a task, click the appropriate button.
In the pop-up window, specify the task name and add its description. Select whether you want to add task either to all projects or only for the current one.
Click the "Apply changes" button, and the new task will be added to "Your own tasks" section. Here you can edit or delete it, if necessary.
Make sure to checkmark all the completed tasks.