How to find a website’s backlinks


Getting started

Upon accessing the Backlink Checker tool, specify the URL of the website or page you want to get backlink data on in the search box.

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Next, select the type of analysis you want to perform:

  • Domain with subdomains ― the system will load up every backlink that links out to any webpage of the analyzed site or its subdomains.
  • Exact URL ― the system will only load up those backlinks that link out to the specified webpage.
  • Domain without subdomains ― the system will load up every backlink that links out to any webpage of the analyzed site, except for its subdomains.
Once you’ve selected the analysis type, click the Search button.

Depending on your subscription plan, you can perform a certain number backlink checks for free. If you go over your limit, you'll be charged an over-limit fee of $1 for each report.

General overview of found backlinks

In a matter of minutes, you will get a detailed report on every found backlink, referring domain, and linked to page. This data will help you paint the full picture of the analyzed website’s backlink profile, as well as evaluate the quality of each backlink.

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Under the Overview tab, you can quickly see the overall backlink situation by analyzing the following metrics:
  • Domain Trust and Page Trust metrics that predict how well a site or page will rank in search engines;
  • The total number of referring domains along with the share of domains that link out to the homepage and to other site pages;
  • The total number of backlinks along with the share of backlinks that link out to the homepage and to other site pages;
  • Distribution of dofollow/nofollow backlinks;
  • The total number of unique anchors;
  • The total number of unique IP addresses and subnets;
  • The total number of referring .edu and .gov domains.

Domain Trust (DT) is a metric developed by SE Ranking that predicts how well a website will rank on SERPs. This parameter is calculated based on data on referring domains and the total number of backlinks.

Page Trust (PT) is another metric developed by SE Ranking that predicts how well a certain webpage will rank on SERPs. Page Trust is ranked on a scale of 0 to 100, where the higher the score, the more chances a page has to be featured on the first page of Google or another search engine.

Most of the metrics are clickable. The Referring domains , Backlinks , Anchors , IP-addresses and Subnets tabs are highlighted when hovered upon and by clicking one of the tabs you will be redirected to the corresponding section of the tool and will be able to analyze the metrics in more detail.


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Below, you will find the following graphs:
1) The Total referring domains graph shows the total number of referring domains that link out to the analyzed domain/URL and their dynamics for the set period (week, month, 3 months, 6 months, 12 months).
2) The Total backlinks graph shows the total number of backlinks that link out to the analyzed domain/URL and their dynamics for the set period (week, month, 3 months, 6 months, 12 months).
3) The New & lost referring domains graph displays the history of acquired and lost domains for the analyzed domain/URL during the set period of time. You can set a time span for analysis ranging from the past week to the past year. Depending on the time span you choose each graph bar will show data for a particular day or for a couple of days grouped together.
4) The New & lost backlinks graph displays the history of acquired and lost backlinks for the analyzed domain/URL during a set period of time. You can set a time span for analysis ranging from past week to past year. Depending on the time span you choose, each graph bar will show data for a particular day or for a couple of days grouped together.
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The Top referring domain anchors table displays the most common anchor texts that are used by domains that refer to the analyzed domain/URL.
6) The Top backlink anchors table displays the most common anchor texts that are used in the backlinks that link out to the analyzed domain/URL.
7) The Backlink profile distribution map shows from which domain zones and countries the analyzed site received backlinks.

Analyzing referring domains

All domain data is available under the Referring domains tab.

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At the top of the page, you can find a summary of all referring domains that includes:

1) The total number of referring domains along with the share of domains that link out to the homepage and to other site pages.

2) The total number of unique IP addresses that link out to the domain/URL.

3) The total number of backlinks of the analyzed domain/URL.

4) Domain zone distribution (from which domain zones the analyzed domain/URL got backlinks).

Below, you’ll find a table with the full list of referring domains under analysis.



The following metrics are available on each discovered domain:

  1. Domain Trust is a metric developed by SE Ranking that predicts how well a website will rank on SERPs based on data on its referring domains and the total number of backlinks.
  2. The total number of backlinks found in the referring domain zone. To see the exact list of backlink coming from a particular domain, click the arrow next to the value showing the number of domains under the Backlinks column.

full In the expanded list, you will find all the key backlink metrics: anchor, link type, target URL of the domain the backlink points to, etc.

3.     The date when the referring domain was first discovered by SE Ranking.
        You can choose which columns to include in the table and filter the metrics to get only the             data you need, and then export the resulting report in a CSV or XLS file format.

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In addition to active referring domains, you can separately analyze new and lost referring domains. To do so, go to the respective subsections in the left-hand vertical navigation bar. In these subsections, right above the table with referring domains metrics, you’ll find charts showing acquired or lost referring domains depending on the selected subsection.

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Analyzing backlinks

Under the Backlinks tab, you’ll find a list of every found backlink along with brief information on each one.

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At the top of the page, you can find a summary of:

1) The total number of backlinks along with the share of backlinks that link out to the homepage and to other site pages.

2) The total number of unique IP addresses that link out to the domain/URL.

3) The total number of unique referring domains of the analyzed domain/URL.

4) Distribution of dofollow/nofollow backlinks.

Below, you can find a table containing a list of every backlink and detailed information on each one.

1. The URL of the page that contains the backlink to the analyzed website.
2. Backlink anchor text.
3. Target URL that indicates the web page of the analyzed website that the backlink links out to. 4. Backlink type: DF – dofollow or NF ― nofollow, featured in a text or image block.
5. Domain Trust.
6. Page Trust.
7. The date when backlink data was added. 9. The date of the last check.

You can analyze every found backlink or one backlink per domain. To do so, click the respective tab above the table.

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You can get additional information on every backlink and target URL by clicking the arrow next to the page URL.

In addition to active backlinks, you can separately analyze new and lost backlinks. To do so, go to the respective subsections in the left-hand vertical navigation bar. In these subsections, right above the table with backlinks metrics, you’ll find charts showing acquired or lost backlinks depending on the selected subsection.

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Full backlink analysis

A detailed backlink analysis can be launched once the initial list of backlinks has been collected. To do this, click the green Check all parameters button on the page containing the list of every found backlink.

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Full backlink analysis is a paid feature, regardless of your subscription plan. Before the analysis starts, you will be notified of the exact cost. Once the analysis is confirmed, all of the websites and pages that contain a link to the analyzed website will be scanned.


Each link is analyzed against the following metrics:

  • Presence and status of each backlink;
  • Google indexation status;
  • IP address of the domain that contains the backlink.


Filters


With the help of filters, you can view and export backlinks that match specific parameters. The button is on the page with information about simple backlink checking, and on the page for a detailed analysis of each link.

The Filter button can be found under the Backlinks tab, and will be available even after you click to check all parameters.

If necessary, you can clear every filter at once or each individual filter.

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Columns

With the help of columns, you can decide which columns will be displayed and which ones will be hidden in the table.

This will enable you to download the backlink report table with only the necessary columns.

Export

The Export button allows you to export backlink data in a CSV or XLS file format, and can be found under the Referring domains and Backlinks tabs.



Every found backlink can be easily added to a project, which in turn allows you to monitor their status on a weekly basis via the Backlink Monitoring tool. To do this, you first need to create a project in your SE Ranking account for the analyzed domain.

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