Please note: This video was recorded using a previous version of the interface. The layout may look slightly different in the current product, but the steps remain accurate.
With the help of the Competitive Research tool, you can discover what keywords any domain or URL ranks for in organic and paid search, learn who you’re going up against in organic and paid search based on common keywords, and find out what your competitors’ paid ads strategy is.
To start using the tool, you need to:
- Enter a domain or URL
- Select the region you want to analyze
- Click “Analyze”
Note that we update the list of available country databases on a regular basis.
Once you click “Analyze”, you will get a list of keywords that the analyzed website uses to drive traffic from organic and paid search, you’ll see which pages and subdomains get most traffic, and which sites drive traffic by targeting the same or similar keywords.
How to find
The Competitive Research tool is available in the left side menu.
Access to Competitive Research from Projects
You can also navigate to Competitive Research from Projects. To do this, go to:
- Projects > My Competitors > Added Competitors > Detailed
- Projects > My Competitors > Visibility Rating
Then, open the menu next to the needed domain and click “Research this domain”.
Similarly, you can access Competitive Research from SERP Competitors. Select how you want to display data in the table: by domain or URL. Then, expand the menu next to a particular domain/URL and select “Research this domain” or “Research this URL”.