Connect SE Ranking to Google Data Studio

Availability: Google Data Studio integration is available on Core, Growth, and higher plans.

It is also available on Pro and higher legacy plans.

Step 1. Authorize the connector

1. Open the SE Ranking Rank Tracker connector.
2. Under "Data Studio requires authorization to use this community connector", click Authorize and choose your Google account.
3. Under "SE Ranking Rank Tracker requires authorization to connect to data", click Authorize and sign in to SE Ranking.

You only need to do this once.

Step 2. Choose the report type

1. In Report Type, choose the data you need. See Available report types below.
2. Click Next.

Step 3. Choose the project

1. In Project, choose an SE Ranking project.
2. Click Next.

Step 4. Set the optional filters and connect

You can narrow the data with these optional fields. Leave a field empty to get all the data for the project.

• Search Engine ID – the ID of one search engine in your project. Enter only the number, for example 3295873. See How to find the Search Engine ID.
• Keyword Group – the name of one keyword group, for example Templates.
• Keyword Tags – one or more tags separated by commas, for example proposal. If you add more than one tag, you only get keywords that have all of them.
• Keyword – one keyword, written exactly as it is in your project.

You can find keyword groups and tags in your project's Rankings → Detailed report in SE Ranking.

When the fields are ready:

1. Optionally, select Allow "…" to be modified in reports next to a field. This lets report editors change the value from the report without editing the data source.
2. Keep Use report template for new reports selected if you want to start from SE Ranking's ready-made report.
3. Click Connect in the upper-right corner. If you're editing an existing data source, click Reconnect.

Step 5. Create a report

1. On the data source page, click Create Report.
2. In the popup, click Create Report to confirm.

Your report opens with the SE Ranking template. You can work with it right away:

1. Change the date range to see data for a different period.
2. Switch the search engine to compare rankings across tracked engines.
3. Drag fields from the Data panel to the canvas to add new charts or tables.

To add another report type, create a new data source and repeat these steps.

How to find the Search Engine ID

The Search Engine ID is not your project ID (site_id). The project ID points to the whole project, and the Search Engine ID points to one search engine inside it, for example Google USA. If you enter the project ID, the filter won't work: you'll get data for all search engines or an empty report, with no error.

You can find the ID in one of three ways.

Option 1. On the Rankings page

1. Open your project's Rankings → Detailed page.
2. In the search engine selector, choose the search engine you need.
3. Click the address bar to see the full link and copy only the number after site_se_id=. For example, in …&site_se_id=3295873 the ID is 3295873.

Option 2. In the SERP Competitors report

Here the ID is always in the link, even for projects with one search engine.

1. Go to My Competitors → SERP Competitors.
2. Check that the search engine you need is selected.
3. Copy only the number after site_se_id= in the address bar.

Option 3. With the API or MCP

• API: send GET /sites/{site_id}/search-engines with your project ID and copy the site_engine_id value. Don't use search_engine_id — it's the general engine type (for example, google.com), not your project's search engine.
• MCP: if you've connected SE Ranking to an AI assistant through MCP, you can ask: "Show the search engines in my project [project name] with their site_engine_id."

Note: Report types marked "(Deprecated)" are no longer updated. Use AIRT — Overall Performance in AI Search instead.

Data Studio can also cache data for a while, so numbers may differ slightly from SE Ranking.