The Analytics & Traffic module helps analyze project dynamics based on data pertaining to website rankings, traffic from search engines, snippet attractiveness, and data from Google Analytics and Google Search Console.
Here you will also find a tool called SEO Potential that‘s aimed at helping you evaluate your own or your client’s website potential. The module can be accessed from the left-hand vertical navigation bar.
Google Analytics connection
Go to the Analytics & traffic module and click the “Connect Google Analytics” button.
Since Google account authorization is required, we advise you to log in. Allow the system to use your data for connection by clicking the corresponding button.
SE Ranking does not store data that is transferred to Google Analytics via the public OAuth authentication protocol. We guarantee security and confidentiality while processing the personal information of our users.
Disconnecting analytics and statistical services
If you want to delete an integration, you have two options:
- All integrations can be found at the top panel of the “Overview” tab – click on the integration you want to disconnect and confirm your intentions in the pop-up menu that will appear;
- Go to the Integrations tab under Settings and press the Cross icon to disconnect the service.
The data you will get after the connection
Once Google Analytics is connected, you can view its data under the “Overview” and “Traffic” tabs that are accessible via the left-hand vertical navigation bar.
Overview tab
Under the overview tab, you’ll find charts and graphs that demonstrate how active your website audience is, and which traffic sources drive more visitors to your website. Here you can also check data on your website search engine visibility, keyword importance, rankings overview, and so on.
All of this data is pulled from your Google Analytics and Google Search Console accounts as well as from our own databases. Make sure to connect both accounts to get all the necessary data for analysis.
To display the data you need, choose the date range you want to analyze. You can pick any particular date or date range. On top of that, you can choose to compare two periods of time by setting the necessary date range manually or picking one of the suggested options.
You have the following options to choose from:
- Today
- Yesterday
- Last week
- Last month
- Last 7 days
- Last 30 days
- Custom
When setting the time spans for analysis, you can choose the way you want to compare data for the current and previous periods. If you tick the “Show previous values” checkbox, the graphs will show you the difference in performance between the two selected periods in percentage.
When unchecked, the difference will be displayed in numbers. You can also remove data for the previous period from the graphs. To do so, simply drag the slider. Once you set the date range, all the data charts and graphs will be updated accordingly.
Audience
This section will help you learn more about your website visitors and create their digital profiles. You may use this data when setting up targeted ad campaigns.
Sessions. The total number of sessions within the date range. A session is the period time a user is actively engaged with your website. In other words, it shows the number of times a user visited your website.
Users. Users who visited your website at least once within the date range.
Page views. The total number of pages viewed or the number of times the page was loaded within the date range.
New sessions. The total number of new sessions when a user was actively engaged with your website.
Goals. If you have set some goals in your statistics and analytics services, you will see the total number of achieved goals (conversions) in this dashboard.
Average session duration. The average length of a user’s session.
Pages/Session. The average number of pages viewed during a session.
A quick reminder: You can analyze data for a set date range as well as compare two selected periods of time.
Location data
This section shows where your website visitors are located. You can see the list of countries majority of your website visitors come from. To check the full list of your website visitors’ locations, press “All countries”.
Traffic sources
In the traffic sources section, you can check which sources bring more traffic to your website. The bar chart shows the percentage of organic and paid search traffic, as well as the proportion of visitors who landed on your website by clicking direct or referral links and ad banners, or came from social media websites. To check the details for every traffic source, press “All sources”.
Search visibility
This section shows the percentage of visitors who will see your website in search upon entering a particular keyword. Keyword visibility is the share of impressions a website gets in the given search engines for the given keywords.
Here you can also find your website’s average ranking position and see how it has changed over the compared time periods. In the bar chart, all the keywords are grouped according to their rankings – you can check how many keywords rank for positions 1-3, 4-10, 11-30, and 31-100, as well as the number of keywords out of the index.
If you have your keywords divided into groups, you can choose to only display data for the selected group. You can also choose which search engine rankings to display.
Keyword importance
In this section, you can analyze which keywords get traffic and which ones don’t. This data is useful for setting keyword priorities. The system will check all the keywords that are ranking among the top 30 search results. Every number is clickable, and a list of respective keywords will unfold upon a click.
Keyword importance will tell you which keywords bring traffic to the website and which ones don’t. So, if a keyword ranks high but doesn’t bring any visitors to your website, the keyword has a low search volume. You can use this data to check if your SEO specialists are doing a good job: if you get a list of keywords and eventually they all make it to the top, but you get no traffic, you may be draining your budget.
To get detailed data on keywords and their ranking dynamics, click on any value in the table that you’re interested in learning more about.
Rankings overview
In this section, you can take a look at the big picture of your website rankings. Here you can see how your site’s ranking dynamics have changed for the top ranking positions, positions that are out of the index, average position, and the search visibility for every tracked search engine.
The numbers in every ranking group are clickable. Just click on a number and a list of keywords will appear.
Keyword changes
In this section, you can evaluate website ranking dynamics and find out how many keyword ranking positions jumped or dropped by 10-30 or 31-50 positions. You can also check the number of keywords that dropped out of or entered the top 100 search results.
The numbers in every ranking group are clickable. Just click on a number and a list of keywords will appear.