How to find
Adding a Competitor
Viewing competitor data
Understanding the metrics
What is My Competitors?
This tool shows the positions of the competitors that you’ve manually added to your project for tracking queries. In addition, the service shows all the competitors of your site along with important information about them, such as the number of backlinks and unique referring domains, site traffic, and much more.
How to find
You can access the tool from the left-hand vertical navigation bar.
Adding a competitor
Under the Added Competitors tab, you can manually add competitors and track their rankings for the same queries that you’re tracking for your site. The number of competitors you can add depends on your subscription plan:
If you haven’t added any competitors upon project creation, you’ll see a Find My Competitors button. Clicking it will help you automatically discover and add relevant competitors based on your domain and keyword data. Once you’ve selected them, click Start Tracking to begin monitoring their performance.
To add an additional competitor, press the Add Competitor button. Then just specify the competitor’s URL.
Competitor rankings are checked for the same search engines, regions, and keywords that are set for your project. Data will be provided along with info on the rankings of your website.
In order to see your competitor’s rankings, update your project data. To do this, go to the Added Competitors tab and press the Recheck data button.
Viewing competitor data
The Added Competitors tab provides general information on the websites you’ve added as competitors to your project. The Detailed and Overall view tabs display summaries of rankings. Both tabs contain graphs and keyword ranking tables.
Detailed data on competitors
Under the Detailed subtab, you can find in-depth information about your competitors with regard to the following metrics:
- Total number of keywords ranking among the top 5/10/30 search results
- Total number of keywords
- Average ranking positions of all keywords
- Number of keywords whose ranking positions have changed
- Pages indexed by Google
- Date of the most recent rankings check
To view competitor rankings in detail, click on the “Rankings” button next to the desired website.
Overall data on competitors
The Overall view shows the information on the ranking positions of all added competitors in every tracked search engine.
Understanding the metrics
The Detailed and Overall view options display graphs with information about your competitors. Depending on what you choose, the chart will display the following information:
- Average Position
- Traffic Forecast
- Search Visibility
- % in Top 10
- Competitor Distribution
1. Filter data by important parameters. You can also select the period for displaying information on the charts (week, month, 3 months, 6 months), and also group it by days/weeks/months depending on what you need for the analysis.
Since competitor sites are checked at the same time as your site, all the data will be shown for the dates when the last check was carried out. The frequency of checks depends on the selected pricing plan and frequency settings.
2. Depending on the search engines and regions specified under project settings, the number of tables with search rankings may vary.
3. Next to the numeric metric, you can see a green triangle, which shows by how many points the position increased, while the red one lets you know by how many ranking spots it dropped. The dash indicates that the website was not found within the specified search range.