If you are already an SE Ranking customer, you can extend your plan with the AI Search Add-on. This unlocks full SE Visible access, plus expanded AI tracking inside SE Ranking.
Table of contents
What is SE Visible?
SE Visible is an AI visibility platform that shows how your brand stacks up in AI search results. Unlike traditional SEO tools, it focuses on strategic insights across ChatGPT, AI Mode, and other AI platforms (coming soon), so you can see where your brand appears, how it’s perceived, and how you compare to competitors.
Quickstart video
Watch a guided walkthrough of setup and key features to get started fast.
Set up your first brand
To begin using SE Visible, set up your first brand by following the steps below.
Go to the SE Visible sign-up page and sign in with your work email and password.
Enter your brand name and website.
Select your region (currently US or UK; France, Germany, Netherlands, and Spain are coming shortly).
Review the suggested topics related to your brand and keep, edit, or remove them.
Add custom topics to monitor brand-specific areas.
These topics generate prompts used to measure visibility, sentiment, and competitor mentions in AI answers.
View how your brand ranks in AI search visibility across ChatGPT and AI Mode.
Additional platforms: Google AI Overviews, Gemini, and Perplexity will be supported as they become available.
Review your average position and visibility share.
SE Visible automatically extracts other brands mentioned for the same prompts.
Use this snapshot to identify leaders, gaps, and immediate opportunities.
Your brand is now live. You can rename or delete it at any time, and set additional brands as needed.
Explore the dashboard
The Dashboard is your main workspace in SE Visible. It gives you a high-level view of performance across AI search engines.
- See all key AI visibility metrics in one place: visibility, rank, position, sentiment, competitors, and sources.
- Filter by date range, AI engine, region, or prompt topics.
- Export any widget to share with stakeholders or include in reports.
- Switch between projects (or SE Ranking, if connected) at any time.
Track mentions and position
- See how often your brand is mentioned across ChatGPT, AI Mode, and other AI engines.
- Monitor your average position.
- Measure visibility share vs. competitors and track trends over time.
Manage your prompts
Prompts are the questions SE Visible uses to check how your brand appears in AI-generated answers.
Get started
- Use the suggested prompts (grouped by topics and niches).
- Add your own prompts.
- Delete or pause irrelevant prompts.
Organize with filters
Filter by date range, topics, AI engines, competitors, sentiment, and
sources to keep your analysis focused.
Review metrics for each prompt
| Metric | Description |
|---|---|
| Average position | Typical rank of your brand in AI answers |
| Visibility share | How often your brand appears vs. others |
| Competitors mentioned | Other brands mentioned in the same answers |
| Sentiment trends | Shifts in positive, neutral, and negative mentions |
Prioritize the prompts that matter most and see clearly how AI search engines talk about your brand.
Compare your visibility to competitors
What you can do
- Identify competitors that appear for the same prompts.
- Compare side by side: average position, visibility share, and sentiment.
- Filter by topics, AI engine, region, sentiment, and sources.
How to use it
- Open the Competitors view for your brand
- Set your date range and filters.
- Sort by visibility, share or average position to surface leaders and gaps.
Analyze sentiment
What it does
Every AI-generated answer that mentions your brand is scanned for clear positive or negative phrases.
- Positive: words like “fast service” or “easy to use.”
- Negative: words like “slow app” or “buggy navigation.”
- Neutral: factual statements (not counted).
What you can see
- A Sentiment Score (–100 to +100).
- Share of positive vs. negative mentions.
- Keywords influencing perception.
- Weekly changes over time.
How it works in SE Visible
Answers mentioning your brand are scanned for positive, negative, or
neutral phrases.
SE Visible then calculates:
Net Sentiment Score = %Positive Answers − %Negative Answers
How to read the score
+100 = all positive
0 = balanced
–100 = all negative