SE Visible is an AI visibility platform that shows how your brand and website appear in AI-generated answers. It helps you understand where your brand is mentioned, which of your pages AI engines cite, how prominently you appear, how AI describes you, and how your visibility compares with competitors.
You can track your brand in AI engines such as ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Copilot. Each project is checked on a regular schedule, and the header shows when the next check is due.
Table of contents
What you can do with SE Visible
Set up SE Visible
Here you can create a project to start tracking how your brand appears in AI-generated answers. You only need your website to start: SE Visible researches the rest, and you confirm it.
Understand your AI visibility
The Dashboard gives you a high-level view of how your brand and website perform across the AI engines you track. Here you can answer questions such as:
- How visible are my brand and my pages in AI answers?
- Is my plan working — is visibility growing the way I expected?
- Has anything started to get worse?
- Where does my brand usually appear in an answer?
- Which competitors are gaining more visibility?
- How is AI describing my brand?
You can filter the data by date range, topic, AI engine, location, and brand. Switch on Unbranded to see your metrics for prompts that don't mention a brand.
See which prompts mention your brand
Prompts represent the questions people may ask AI where you want your brand to appear. In Prompts, you can see all your topics and the prompts inside them.
You can use it to:
- See each topic's prompts with their intent, funnel stage, branding, and language.
- Expand a topic to see the prompts inside it.
- Add prompts as your tracking needs change. The counter next to Add shows how many tracked prompts you use out of your limit.
Compare your brand with competitors
SE Visible identifies other brands appearing for the prompts you track, helping you understand who AI engines recommend alongside, or instead of, your brand.
In Competitors, you can compare your brand with tracked competitors topic by topic. Switch between Visibility, Share of Voice, Average Position, and Net Sentiment, and expand a topic to see each prompt. The leading brand in each row is marked #1.
Use competitor data to:
- See which brands have stronger AI visibility.
- Identify topics or prompts where competitors outperform you.
- Compare time periods to spot brands gaining or losing visibility.
Understand how AI describes your brand
Visibility alone does not show whether an AI engine presents your brand favourably. SE Visible also analyzes the sentiment of answers that mention your brand.
The Sentiment widget on the Dashboard shows your net sentiment score and how your mentions split into positive, negative, and neutral. You can use it to spot changes that may need your attention.
Find ways to grow visibility and citations
AI engines rely on external websites when generating answers. In Citations, you can see which domains and URLs shape the answers collected for your prompts, and where you can earn the mentions and citations you do not have yet.
Use this data to:
- Identify the websites that influence AI answers in your market.
- See how often individual domains and URLs are cited, including your own pages.
- Find sources that mention competitors but not your brand.
- Turn those gaps into content, PR, partnership, or outreach opportunities.
Where to go next
Once your project starts collecting data, use the more detailed guides below to understand individual parts of SE Visible.
- How to create your first project — walk through each setup step in detail, and learn what you can change later.
- Dashboard overview — learn what each widget on the main screen tells you.
- Citations analysis — find the websites and pages AI engines cite, and the gaps you can close.
- SE Visible FAQ — find answers to common questions, including how Visibility, Share of Voice, Average position, and Net sentiment are calculated.