SE Visible is an AI visibility platform that shows how your brand and website appear in AI-generated answers. It helps you understand where your brand is mentioned, which of your pages AI engines cite, how prominently you appear, how AI describes you, and how your visibility compares with competitors.
It tracks Google AI Overviews, Google AI Mode, ChatGPT, and Gemini. Results are collected from real AI responses through a browser interface, so the data reflects what users actually see when interacting with these platforms. Checks run on the schedule you set for the project — daily or weekly — and the header always shows when the next one is due.
Table of contents
What you can do with SE Visible
Set up SE Visible
Create a project to start tracking how your brand appears in AI-generated answers. Setup takes four steps.
Understand your AI visibility
The Dashboard gives you a high-level view of how your brand and website perform across the AI engines you track. Use it to answer questions such as:
- How visible are my brand and my pages in AI answers?
- Is my plan working — is visibility growing the way I expected?
- Did anything fail to grow as planned?
- Has anything started to get worse?
- Is the picture stable, or did something shift?
- Where does my brand usually appear in an answer?
- Which competitors are gaining more visibility?
- Is there a new opportunity to act on?
- How is AI describing my brand?
You can filter the data by date range, topic, AI engine, location, and brand to focus on the part of your AI visibility that matters most.
See which prompts mention your brand
Prompts represent the questions people may ask AI where you want your brand to appear. The Prompts view helps you understand which questions already mention your brand and where opportunities are still missing.
You can use it to:
- Review the AI answers generated for each prompt.
- See whether your brand appears and where it is positioned.
- Check which competitors appear for the same questions.
- Review sentiment and cited sources.
- Add or remove prompts as your tracking needs change.
Compare your brand with competitors
SE Visible identifies other brands appearing for the prompts you track, helping you understand who AI engines recommend alongside—or instead of—your brand.
Use competitor data to:
- See which brands have stronger AI visibility.
- Compare visibility, share of voice, and average position.
- Identify topics or prompts where competitors outperform you.
- Compare time periods to spot brands gaining or losing visibility.
Understand how AI describes your brand
Visibility alone does not show whether an AI engine presents your brand favourably. SE Visible also analyzes the sentiment of answers that mention your brand.
Use sentiment data to identify positive, neutral, and negative descriptions, understand what influences brand perception, and spot changes that may need your attention.
Find ways to grow visibility and citations
AI engines rely on external websites when generating answers. The Sources view shows which domains and URLs shape the answers collected for your prompts — and where you can earn the mentions and citations you do not have yet.
Use this data to:
- Identify the websites that influence AI answers in your market.
- See how frequently individual domains and URLs are cited, including your own pages.
- Find sources that mention competitors but not your brand — the clearest gaps to close.
- Turn those gaps into content, PR, partnership, or outreach opportunities.
Where to go next
Once your project starts collecting data, use the more detailed guides below to understand individual parts of SE Visible.
- How to create your first project — walk through the four setup steps in detail, and learn what you can change later.
- Dashboard overview — learn what each widget on the main screen tells you.
- SE Visible FAQ — find answers to common questions, including how Visibility, Share of Voice, Average position, and Net sentiment are calculated.