SE Visible FAQ

SE Visible is a platform that shows how your brand appears in AI-generated answers (like ChatGPT and AI Mode). It helps you see:

• Where and how your brand is mentioned
• How visible you are compared to competitors
• If mentions are positive, negative, or neutral (sentiment)
• Which prompts and sources (coming soon) shape those answers.

It’s built for business owners, agencies, and CMOs who want to track brand visibility in AI search without needing deep SEO knowledge.

ChatGPT, Google AI Mode, Google AI Overviews, Gemini, and Perplexity.

Yes. SE Visible collects real AI responses (not simulations or API shortcuts), so the insights reflect what users actually see. Data updates weekly. You’ll always get the latest visibility, sentiment, and competitor insights.

Each brand mention is individually weighted by its position, then averaged across all responses in scope.

SE Visible uses the second approach: each response gets a position-based weight for the brand mention. Responses where the brand is not mentioned are also included in the calculation and contribute 0 to the sum.

This means mention frequency and position are combined in one step: missing mentions pull the average down, while present mentions contribute more or less depending on their position.

There is no fixed weighting table. The weight is adaptive and depends on the number of brands mentioned in each AI response.

The formula is:

weight = (total_brands − best_position + 1) / total_brands

The top position receives the maximum weight: 1.0. The lowest position receives 1/N, where N is the total number of brands mentioned in that response.

Only the best position is used if the brand appears multiple times in the same response.

The Visibility score is based on brand mentions and their position in AI responses.

Citations are not included in the Visibility score. Site citations are tracked separately as source-related metrics, such as Source Presence or Citation Share.

You can view source-related data under Sources → Domains. The Coverage column shows how AI responses are covered across different domains. A fuller rollout with competitor comparison is planned.

Each run produces one AI response, and each response has equal weight in the calculation.

The formula is:

Visibility = ROUND(SUM(weight) / total_responses_in_scope × 100)

The denominator includes all responses in scope, including responses where the brand was not mentioned. Those responses count as 0.

For example, if SE Ranking appears across 3 AI responses:

• Response 1: ranks 3rd out of 5 brands → (5 − 3 + 1) / 5 = 0.6
• Response 2: not mentioned → 0
• Response 3: ranks 2nd out of 4 brands → (4 − 2 + 1) / 4 = 0.75

Final Visibility:

(0.6 + 0 + 0.75) / 3 × 100 = 45%

The same logic is used at the prompt, topic, and global levels.

Sentiment is kept separate. Net Sentiment has its own formula and does not affect the Visibility Score.

SE Visible can be purchased as a standalone product. If you are already an SE Ranking customer, you can add the AI Search Add-on to your plan. This provides full access to SE Visible along with expanded AI tracking features inside SE Ranking.

SE Visible focuses on AI visibility — it shows where your brand appears in AI-generated answers, how often compared to competitors, and the sentiment behind those mentions.

SE Ranking is a full SEO platform — it tracks keywords, audits websites, optimizes content, and improves performance across search engines.

Together, they complement each other: SE Visible shows where you stand in AI search, while SE Ranking helps you act to improve results.

Yes. Customers with the AI Search Add-on get full access to SE Visible at no extra cost.

Yes. SE Visible identifies competitor mentions in AI-generated answers and reports their visibility, ranking, and sentiment alongside your brand.

You can use sentiment analysis and answer snapshots to review how your brand is described. This helps you identify and monitor negative or incorrect mentions.

Data updates on a weekly basis, providing fresh visibility, sentiment, and competitor insights every week.