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Explore SE Ranking Tool Solutions

Getting started with SE Visible

SE Visible FAQ

Frequently asked questions

  1. 1What is SE Visible?
  2. 2Which AI systems does SE Visible monitor?
  3. 3Which regions are supported?
  4. 4Is SE Visible data accurate?
  5. 5How often is data in SE Visible updated?
  6. 6How do brand mentions and position affect the final Visibility score?
  7. 7What is the position weighting table for brand mentions?
  8. 8How are the prompt runs aggregated?
  9. 9Is the score mention-only, or does it include citations?
  10. 10Is sentiment factored in, or kept separate?
  11. 11How are prompt limits shared across projects?
  12. 13How can I access SE Visible?
  13. 14Do I get SE Visible with my SE Ranking subscription?
  14. 15Is there a free trial?
  15. 16What is the difference between SE Visible and SE Ranking?
  16. 17I have the AI Search add-on. Do I get SE Visible?
  17. 19Can SE Visible compare my brand with competitors?
  18. 20How can I check if AI tools show my brand accurately?
  19. 21Can my whole team use SE Visible?
  20. 22Can I use SE Visible data through the API or MCP?
  21. 23Does SE Visible support white labeling?
  22. 24In which interface languages is SE Visible available?
  23. 25In which language will I receive emails from SE Visible?
QWhat is SE Visible?
A

SE Visible by SE Ranking is an AI visibility platform that shows how your brand appears in AI-generated answers. Here you can see:

  • Where and how your brand is mentioned
  • How visible you are compared to competitors
  • Whether mentions are positive, negative, or neutral
  • Which prompts and which cited sources shape those answers
  • Prompts you don't track yet where AI already mentions your brand

It is built for search and marketing teams at agencies and in-house companies who are responsible for how brands show up in AI answers.

QWhich AI systems does SE Visible monitor?
A
Five AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. You can choose which of them to track per project.
QWhich regions are supported?
A

Tracking is available in 42 countries. Within a country, you can also narrow tracking to a specific city or region, and each project has its own prompt language.

Full list of supported countries
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States
QIs SE Visible data accurate?
A
Yes. SE Visible collects real AI responses through a browser interface — not simulations and not API shortcuts — so the insights reflect what users actually see. Source coverage is significantly more complete than API-based approaches.
QHow often is data in SE Visible updated?
A
Data is updated daily on every plan, across all tracked prompts and AI engines. On Agency and Enterprise plans, you can also switch a project to weekly checks in Settings → Project → Tracking frequency. The dashboard header shows when the next check is due.
QHow do brand mentions and position affect the final Visibility score?
A

Each brand mention is individually weighted by its position, then averaged across all responses in scope. Responses where the brand is not mentioned are also included and contribute 0 to the sum.

This means mention frequency and position are combined in one step: missing mentions pull the average down, while present mentions contribute more or less depending on their position.

QWhat is the position weighting table for brand mentions?
A

There is no fixed weighting table. The weight is adaptive and depends on how many brands are mentioned in each AI response:

weight = (total_brands − best_position + 1) / total_brands

The top position receives the maximum weight, 1.0. The lowest receives 1/N, where N is the total number of brands mentioned in that response.

If your brand appears several times in the same response, only the best position counts.

QHow are the prompt runs aggregated?
A

Each run produces one AI response, and each response carries equal weight:

Visibility = ROUND(SUM(weight) / total_responses_in_scope × 100)

The denominator includes every response in scope, including those where the brand was not mentioned. For example, across three AI responses:

  • Response 1 — 3rd of 5 brands → (5 − 3 + 1) / 5 = 0.6
  • Response 2 — not mentioned → 0
  • Response 3 — 2nd of 4 brands → (4 − 2 + 1) / 4 = 0.75
Final Visibility: (0.6 + 0 + 0.75) / 3 × 100 = 45%

The same logic applies at prompt, topic, and project level.

QIs the score mention-only, or does it include citations?
A

The Visibility score is based on brand mentions and their position in AI responses. Citations of your website are not included in it — they are tracked separately.

You can find source data in the Citations section, which has separate Domains, Subdomains, and URLs pages. Here you can see how often each source is cited in AI answers, how its citations change over time, and which of your tracked competitors are mentioned there.

se-visible-citations-domains-coverage-steps-1-2.png
QIs sentiment factored in, or kept separate?
A
Kept separate. Net Sentiment has its own formula and does not affect the Visibility score.
QHow are prompt limits shared across projects?
A

Your prompt allowance is pooled at account level and shared by every project. It counts the prompts you track, not the number of checks performed — each prompt is checked in every engine you track, on every check cycle.

Each location counts as a separate tracked prompt. For example, one prompt tracked in 3 locations uses 3 tracked prompts.

If you use SE Visible through SE Ranking, the prompts from your Start plan and your SE Visible add-on add up to one shared pool.

Because the pool is shared, one project can use up most of the allowance and leave little for the others. Set the Prompts to discover figure deliberately when you create a project, and check the gauge on the Prompts screen before adding more.
QHow can I access SE Visible?
A

You can access SE Visible in one of these ways:

  • SE Visible subscription. Choose the Basic, Core, Agency, or Enterprise plan. You can start with a free trial.
  • SE Ranking subscription. Every new SE Ranking subscription includes the SE Visible Start plan at no extra cost. You'll find it in the SE Visible tab.
  • SE Visible add-on. If you need to track more prompts, projects, or locations, you can add an SE Visible plan to your SE Ranking subscription.

Learn more in SE Visible add-on for SE Ranking and How to manage your SE Visible subscription.

QDo I get SE Visible with my SE Ranking subscription?
A

Yes. Every new SE Ranking subscription includes the SE Visible Start plan at no extra cost. It covers 25 tracked prompts in one project and one location, with unlimited user seats.

If you need higher limits, you can buy the SE Visible add-on.

QIs there a free trial?
A
Yes. You can try SE Visible free for 10 days. The trial includes 25 tracked prompts.
QWhat is the difference between SE Visible and SE Ranking?
A

SE Visible focuses on AI visibility — where your brand appears in AI-generated answers, how often compared to competitors, and the sentiment behind those mentions.

SE Ranking is an SEO platform — it tracks keywords, audits websites, analyzes backlinks, and helps you improve your organic search performance.

They are separate products built by the same team, and they complement each other as part of a broader search strategy.

SE Visible SE Ranking
Detect prompts where you are and are not mentioned Track keyword rankings across search engines
Spot negative sentiment in AI answers Audit and optimize your website content
Identify the sources AI engines cite Analyze and improve your backlink profile
Compare your brand with competitors in AI answers Research your competitors' organic performance
QI have the AI Search add-on. Do I get SE Visible?
A

Yes. If you already have the AI Search add-on, you keep full access to SE Visible and nothing changes for you.

The AI Search add-on is no longer available for new purchases. New SE Ranking customers can choose the SE Visible add-on instead.

QCan SE Visible compare my brand with competitors?
A
Yes. SE Visible identifies competitor mentions in AI-generated answers and reports their visibility, share of voice, position, and sentiment alongside your brand. The Competitors section lays this out as a grid of your topics against every tracked brand, so you can see which themes each competitor owns.
QHow can I check if AI tools show my brand accurately?
A
You can open any prompt to see the full list of AI answers collected for it. Each answer shows whether your brand was mentioned, whether your site was cited as a source, its position, and its sentiment — so you can read the wording yourself and spot descriptions that are negative or simply wrong.
QCan my whole team use SE Visible?
A
Yes. Every SE Visible plan, including the Start plan, comes with unlimited user seats.
QCan I use SE Visible data through the API or MCP?
A
Yes. API and MCP access, as well as the Data Studio connector, are included in the Basic, Core, Agency, and Enterprise plans.
QDoes SE Visible support white labeling?
A
Not yet. Custom colours, logo, and domain are available in the SE Ranking platform through Agency Pack, but they do not apply to SE Visible. Bringing white labeling to SE Visible is on our roadmap.
QIn which interface languages is SE Visible available?
A

SE Visible is available in nine interface languages. You can choose your language on the sign-in and sign-up pages, and change it later at any time in your profile settings.

se-visible-profile-language-steps-1-2-3.png
QIn which language will I receive emails from SE Visible?
A
SE Visible sends system emails in your interface language. There is no separate email language setting — changing your interface language in profile settings also changes the language of the emails you receive.