AI Search in Competitive Research – Knowledge Base

Availability: AI Search Add-on is required

AI Search tab lets you analyze how your or your competitors’ brands appear across the leading AI search platforms:

You’ll see where a brand is mentioned, whether your site is referenced with links, and the exact snippets of AI results that include a brand.

Go to: Research > Competitive Research > AI Search.
Enter a domain you want to analyze.
Choose the market and currency.
By default, you’ll land on the AI Overview section.
(Optional) Toggle Compare with competitors to benchmark against other domains.

When the toggle is on, you will see the following metrics:

Missing keywords – keywords where competitors appear, but your brand doesn’t.
Common keywords – shared visibility between you and competitors.
Unique keywords – where only your brand appears.
Coverage – share of keywords where your brand is visible in AI results.

You’ll see an overview with four cards: Mentions, Link Presence, Average position, and AIO Traffic.

Metric	Description
Mentions	How many times your brand/phrase appears in AI Overview text.
Link Presence	How often AI Overview includes clickable links to your analyzed domain.
Average position	The average spot of your links inside AIO link blocks (lower = better). Example: If links appear at positions 5, 12, and 16 → average = (5+12+16)/3 = 11.
AIO Traffic	Estimated traffic driven from AI Overview links to your domain.
Link presence dynamics	Trend of link counts in AIO and their average positions over time.
Traffic dynamics	Trend of overall, organic, and AIO-sourced traffic.

You can switch from AI Overview to analyze other AI platforms:

AI Mode – visibility in Google’s AI Mode.

ChatGPT – mentions and link references in ChatGPT responses.

Gemini – Google’s AI assistant references and links.

Perplexity – citations and mentions in Perplexity’s AI answers.

Each provides an overview of:

At the top of the keyword table, you’ll see filters:

Include / Exclude (filter by keyword)

Search volume

Type (Link or Mention)