AI Search in Competitive Research

What is AI Search in Competitive Research?
Supported AI platforms
Where to find it
Topics and prompts
Citations

What is AI Search in Competitive Research?

AI Search in Competitive Research allows you to analyze how your brand or domain appears in AI-generated answers across multiple AI platforms.

With this tool, you can:

• Measure your AI Presence
• See where your brand is mentioned or linked
• Compare your performance with competitors
• Identify gaps and opportunities

Supported AI platforms

AI Search analyzes data from:

• Google AI Overview
• Google AI Mode
• ChatGPT
• Gemini
• Perplexity

You can analyze one or multiple platforms at the same time.

Where to find it

Go to: Research > Competitive Research > AI Search

Start an analysis

1. Enter a domain
2. Select a target location
3. Add the brand name (optional)

4. Click Analyze

The Overview tab in AI Search shows your AI Presence - the percentage of prompts where your brand or domain appears in AI-generated answers.

Here, you can:

• Add competitors — add up to 5 competitors for comparison
• Switch AI platforms — view results for one or multiple AI engines
• Choose visibility type:
  • Overall AI Presence — includes mentions and links (available only when a brand name is added)
  • Brand Presence — includes mentions only (available only when a brand name is added)
  • Domain Presence — includes links only

What this helps you understand:

• Your overall presence in AI-generated answers
• How to benchmark against competitors
• In which AI platforms you have a stronger or weaker presence

Topics and prompts

Before analyzing individual prompts, it's important to understand topics.

A topic is a group of related queries that share the same intent or subject.
In addition to overall presence across platforms, AI Search also provides topic-level presence, helping you see:

• The most popular topics in your category
• How your presence benchmarks against competitors within each topic

From topics, you can dive deeper into specific prompts for detailed analysis.

The Prompts tab includes two levels of analysis:

• Topics — grouped queries (high-level view)
• Prompts — individual queries (detailed view)

Overlap filter

Use the Overlap filter to refine analysis:

• All – all topics
• Shared – topics where you and competitors appear
• Missing – topics where competitors appear but you don’t
• Unique – topics where only you appear

How to use it for competitive gap analysis

1. Start with Topics to find important areas
2. Apply the Overlap filter to spot gaps
3. Open a topic and review Prompts
4. Click the prompt details icon next to a query to open the full AI answer
5. Focus on prompts marked Missing

You can also:

• Select prompts using checkboxes in the table
• Click Track prompts to add them to your project in AI Results Tracker

Citations

The Citations tab shows domains and URLs that are referenced in AI-generated answers.

What you can see:

• Domains and pages cited in answers
• Citation share - how often a source appears
• Your presence vs competitors

Available metrics:

• Citation share 
• Type of visibility (mention, link, or both)
• Topics where the citation appears
• Domain metrics (Domain Trust, Page Trust, Organic traffic)