Embed SEO data in your product with the SE Ranking API – Knowledge Base

Use the SE Ranking API as the data backend for your product. Give your users domain analysis, keyword research, backlink metrics, site audits, and AI search visibility without building the data infrastructure yourself.

Note: SE Ranking API is available as a standalone plan and does not require an SE Ranking platform subscription. You can explore it risk free with a 14-day trial that includes 100,000 free credits.

If you're on an SE Ranking subscription: You can purchase the API as an addon. If you'd like to test it first, ping support via in-app chat with your account email to request 100,000 free credits – or contact api@seranking.com.

Overview

Adding SEO data to a product usually requires maintaining large keyword databases, backlink indexes, traffic estimates, and crawl infrastructure. For teams where SEO data supports the product rather than being the core product, building that infrastructure in-house rarely makes sense.

The SE Ranking API provides structured SEO data through a single integration. It includes domain analytics, keyword research, backlink profiles, technical audits, and AI search visibility, allowing your team to focus on the product instead of maintaining the underlying data infrastructure.

How the SE Ranking API Fits into the Workflow

When a user triggers an action in your product — entering a domain, running a keyword lookup, requesting an audit — your backend calls the SE Ranking API, retrieves structured SEO data, and returns the results inside your product interface. The same pattern works for automated backend workflows and AI agents that request data dynamically as part of a larger pipeline.

What You Can Build

SEO features inside a SaaS product. Add domain metrics, keyword suggestions, or backlink signals to a website builder, local business platform, e-commerce app, or sales tool — surfaced as scores, recommendations, or scorecards rather than raw data.
White-label SEO platforms. Package keyword research, domain analysis, backlinks, and audits into subscription plans that agencies or SMBs use under your brand, with your own pricing tiers built on top of the API's credit system.
AI content and optimization workflows. Feed keyword gaps, competitive data, and audit results into AI models that generate content briefs, draft articles, or rewrite pages based on what the data surfaces.
AI search visibility features. Track how brands appear across ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode — mentions, citations, share of voice, and prompt-level data — embedded as a native layer inside your product.

Data Used in This Workflow

Domain analysis data

Organic traffic estimates, ranking keywords, top competitors, and visibility trends across global markets. Used to power domain overview dashboards, enrich company profiles with SEO signals, and benchmark sites against competitors.

Keyword research data

Search volume, difficulty, CPC, and related keyword suggestions. Used to surface content opportunities, identify keyword gaps, and generate SEO content briefs.

Backlink data

Referring domains, domain authority, and backlink history. Used to power backlink profile features and domain trust scoring inside a product.

Website audit data

Technical health scores and page-level issue details. Used to build site health modules, surface technical issues inside a product, and display overall site health scores.

AI search visibility data

Brand presence and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode. Used to track AI search presence and benchmark brand visibility across AI engines.

Resources

Documentation

Quickstart guides

Get Started

Ready to try it yourself? → Sign up for a 14-day trial , get your API key. For additional help, please send an email to api@seranking.com .