Build SEO dashboards using the SE Ranking API – Knowledge Base

Pull keyword rankings, domain metrics, audit scores, and AI search visibility into your own dashboard or BI tool — so clients see SEO results in one branded view without logging into SE Ranking.

Note: SE Ranking API is available as a standalone plan and does not require an SE Ranking platform subscription. You can explore it risk free with a 14-day trial that includes 100,000 free credits.

If you're on an SE Ranking subscription: You can purchase the API as an addon. If you'd like to test it first, ping support via in-app chat with your account email to request 100,000 free credits – or contact api@seranking.com.

Overview

Agencies and inhouse marketing teams often need to present SEO results alongside other marketing metrics such as paid media performance or analytics traffic. But SEO data typically lives inside the platform, which means exporting CSVs, copying numbers into spreadsheets, and rebuilding reports manually every reporting cycle.

The SE Ranking API replaces the manual export with a direct data connection. Pull rankings, domain metrics, audit scores, and AI search visibility into the reporting system your team already uses — whether that is a BI tool, a custom client portal, or an automated report pipeline.

How the SE Ranking API Fits into the Workflow

Teams typically pull data on a recurring schedule — weekly or monthly — and push it into a BI tool, client portal, or automated report pipeline. The same API supports on-demand pulls when a user triggers a report or a sales team needs a prospect snapshot before a meeting. Most dashboard teams combine the Project API for tracked keyword rankings and audit history with the Data API for on-demand domain metrics, competitive scans, and AI search visibility.

What You Can Build

Client-facing SEO dashboards. Build a custom portal or web application where clients log in and see keyword rankings, position trends, and domain metrics - branded under your agency, with SE Ranking as the invisible data backend.
SEO data inside BI environments. Push keyword rankings, traffic estimates, and audit scores into Looker Studio, TapClicks, Tableau, or Power BI alongside paid media and analytics data, giving clients one unified marketing view.
Automated reporting pipelines. Use n8n, Make, or custom scripts to pull data across all client domains on a schedule, format the results, and deliver reports as PDFs, emails, or prioritized weekly digests — without manual assembly.
On-demand prospect reports. Pull domain overview and competitive data for a prospect domain before a sales meeting, and generate a branded presentation or scorecard within minutes.

Data Used in This Workflow

Keyword ranking data

Keyword positions and position changes from tracked projects. Used to build ranking trend charts and show clients how their visibility is progressing over time.

Domain visibility data

Organic traffic estimates, total ranking keywords, and historical trends. Used to populate domain overview dashboards, generate portfolio-level reports, and track client performance over time.

Backlink data

Referring domains, domain authority, and backlink counts. Used to add authority metrics and referring domain counts to client reports.

Website audit data

Technical health scores and page-level issue details. Used to surface site problems in client dashboards and generate prioritized issue reports.

AI search visibility data

Brand presence and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode. Used to add AI search presence to client reports and show how brand visibility in AI answers is trending.

Resources

Documentation

Quickstart guides

Integrations

Get Started

Ready to try it yourself? → Sign up for a 14 day trial , get your API key. For additional help, please send an email to api@seranking.com .