Website Audit settings

With the help of flexible settings, you can fully control the entire process as well as the audit results. Settings can be accessed from any section of the tool.

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Under this settings block, you can decide how often you want to audit your website.

The following options are available:

1. Manually. If you select this option, you will have to click on the Restart audit button in order to start the audit. For convenience, this button can be found in any section of the tool.

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2. Weekly. The audit will run on a weekly basis on the day of the week and time of your choice.

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3. Monthly. The audit will run on a monthly basis on the day of the week and time of your choice.

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alert The time can be set only in the GMT time zone.

However, you can always start the audit manually even if you have set up automatic checks.

Source of pages for website audit

Under this settings block, you can let the tool know which pages you want to audit.


Here are the possible options:
  1. Site pages. The tool will crawl every page of the site, starting from the homepage and following every internal link, not including subdomains.
  2. Subdomains. The tool will crawl every page of the site, including subdomains and their pages.
  3. XML sitemap. The tool will crawl every page specified in the XML sitemap.

    After the first audit, the tool will automatically find the XML sitemap given that it’s located at You can also add a link to the XML sitemap manually by clicking on the Add sitemap button. Once the link has been added, be sure to save your changes.
  4. My list of pages. You can add your own list of web pages to be audited. Upload a file in a TXT or CSV format. Every URL address must be written on a new line.

Before starting your site audit, you can specify which path you want to scan. The following options are available:
  • Specify one or more directories for scanning (allow paths).
  • Specify one or more directories to exclude from scanning (disallow paths).
  • Specify one or more directories that will not be included in the report.

Rules for scanning pages

Under this settings block, you can set rules for crawling site pages.

For example:

1. Take robots.txt directives into account. When this option is enabled, the tool will crawl the site according to the list of valid instructions in the robots.txt file. Otherwise, the tool will ignore robots.txt file instructions.

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2. Ignore Noindex. When this option is enabled, the tool will crawl pages ignoring the Noindex directive (in the format of a meta tag or an HTTP response header).

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3. Ignore Nofollow. By enabling this option, you instruct the SE Ranking bot to follow the links on the page ignoring the Nofollow directive (in the format of a meta tag, an HTTP response header, or a link attribute).

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4. Allow/disallow URLs. Dissalow directives take precedence over allow ones. If you don't want to see mentions of resources and pages at all, specify them in the hidden ones.

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5. Ignore URL parameters. Here you can specify which UTM tags should be ignored in page URLs during the audit. You can either exclude every parameter or manually select the ones to ignore.

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Parser settings

The tool allows you to select a bot that will do the crawling, plus it provides access to pages that are closed off to search robots.


  1. Select a User Agent.
The SE Ranking bot is selected by default. If the analyzed site can’t be reached by our bot, you can choose another option from the list. No matter which User Agent is selected, all pages oа your site will be crawled (even if you select Googlebot-Image).
  1. Authorization on restricted pages.
You can crawl closed off website pages. To do this, give our bot access by specifying your login credentials in the appropriate fields.

Limits and restrictions

This section allows you to configure crawling limits and restrictions. You can set separate limits and restrictions for each site under your account.

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Here are the available settings:

  1. The maximum number of pages to scan. Choose the number of pages according to your subscription plan.
  2. Maximum scanning depth. Select the crawl depth.
  3. Maximum number of requests. Depending on the capabilities of the server, you can increase the number of requests the server makes per second to speed up report generation. Alternatively, you can decrease it to reduce the server load. By default, the optimal number is set to 5 requests per second.
  4. The maximum number of redirects. Allows you to specify the maximum number of redirects that our crawler will be able to scan during a website audit.

Report setup

When analyzing website parameters, SE Ranking looks to current search engine recommendations. Under the Report setup section, you can change the parameters that are taken into account by the tool when crawling sites and putting together reports.


What’s more, we have introduced a new feature that allows you to create guest links for the audit reports created on the SE Ranking platform. Thanks to these shareable reports, presenting information to the specialists you work with has become much easier. This feature is available in both the stand-alone tool and project-based audits.