In the Google Business Profile section, you can learn how users engage with your Google Business Profile. It also shows you the type of search your visitors conduct to get to the profile. Data can be viewed over the last 7 days, the last 1/3/6/12 months, or spanning all time available. The Searches and Searches by keywords widgets are the exception: they are available only for the 3-month, 6-month, and 12-month periods.
Widgets
- This chart shows a comparison of different ways a customer could find this business, including direct search, discovery search, and branded search. Direct searches return results when a user directly searched for this business's name or address. Discovery searches occur when a user searches for a product or service that a company offers. Branded searches mean that a user searched for a brand related to this business.
- This chart outlines the number of times users see this business's profile on Google Maps vs. on Google Search.
- Searches. This graph shows the number of impressions this Google Business Profile gets from users in SERPs depending on the search type. The figure counts the unique users who searched in a given month, summed across the months in the selected period. Because the same person can be counted once for each keyword they used, the total is higher than the number of individual people.
- Searches by keywords. This block lists the specific search terms people used to find the profile, with the number of unique users who searched that keyword in a month, summed by month. Where the exact number is below Google's reporting threshold, the value is shown as a "fewer than" figure instead of an exact count. The card shows the top keywords, and you can open the full paginated list or export it.
Please note: Searches and Searches by keywords populate only for the 3 months, 6 months, 12 months periods. If you select 7 days or 1 month, both widgets show 0 and display the "data is still being collected" placeholder — this is a period restriction, not missing data, and it applies even to fully completed past months. Switch to a period of 3 months or longer to see the figures.
Both widgets work in monthly buckets, and the current, incomplete month is excluded — the most recent data point is the last fully completed month. Reports built in Report Builder follow the same rule: a reporting period shorter than 3 months returns no data for these two blocks.
4. Views. This graph demonstrates the number of times users see this business's profile on Google Maps vs. on Google Search within a specific time frame.
5. Website visits. This graph shows (over time) the number of times users click to open this business's website from its Google Business Profile.
6. Direction requests. The graph shows the number of times users click on this business's Google Business Profile to request directions to it (and within a specific time frame).
7. Phone calls. This graph outlines the number of times users click to call this business by phone from its Google Business Profile over time. When viewing data by day/time, you can identify the days and hours when most calls occur.
8. Photo views. This graph shows the number of times users view photos on this business's profile over time. All views can be filtered by photos by owner vs. photos by customers.