Local Rankings

Tracking setup
Grid Rank Tracker
Rankings table
Detailed information on keyword rankings
Filters and columns
Ranking charts
Local Rankings frequency
Exporting local Rankings data

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Here, you can track keyword rankings across your locations and:

• See how your company’s Google Business Profile ranks in Google Maps.
• Spot ranking fluctuations.
• Find out which keywords and tracking points drive the most profit to your business in local search results.

To start working with the Local Rankings section, choose a location from the drop-down list at the top of the screen. If you don't have your own locations and don't want to use any of our demo locations, then click the "Add location button" on the right.

 

Tracking setup

Then, click the Tracking setup button to set up tracking points (points on the map where rankings are tracked like a city, region, street, or address) and keywords. You’ll be able to check your Google Maps rankings in multiple locations anywhere on Earth.

Follow the steps below to add tracking points to your location:

1. Select a country and region. Here you can enter the exact address (available for big cities), including the city/town name, street, zip code, or county. The tool will show that position on the integrated map.

2. Enter the point label. If you want to track rankings across multiple points, it is better to name all points.

3. Add common keywords in the corresponding field below the map. Common keywords are those for which rankings in all added points are tracked.

4. Add point-specific keywords. Point-specific keywords are added only for a specific tracking point. These keywords only track business rankings in the points they were added for.

5. Add the tracking point to the list by clicking the Add to List button.

Alternatively, you can add a tracking point by clicking on the required position on the map. It will automatically fill in the country, region, and exact address. 

When you are done with adding points, click Finish Setup. After you complete the setup procedure, the tool will get you back to the main Local Rankings dashboard, where you can check all keywords and tracking points added to the selected location.
NOTE: you will have to wait a bit for the results to appear because the tool needs time to parse data.



Keep in mind! Our tracking limits are calculated using point-keyword combinations. This means that if you have five tracking points and then enter five common keywords, you'll use 5×5=25 tracking limits. Adding three point-specific keywords for each tracking point will mean 3×5=15 more limits used.

SE Ranking provides 250 tracking limits per available business location. This limit is flexible. If you have 10 locations available, you have 1000 tracking limits, but you can use them all for just 1 location.

To get ranking data for tracking points and their common and point-specific keywords, press the Start Tracking button after adding the keywords.

When you have enough data on scanned positions, use the calendar to analyze rankings—choose a time period or compare rankings for any date. To do the latter, open the calendar, toggle the Compare By Dates option and then select the dates.

 

Grid Rank Tracker

In addition to setting individual tracking points, you can use our Grid Rank Tracker to build search grids that cover your chosen area. A grid is a square "matrix" of locations (points) on the map. Our Tracker measures the business’s positions by the entered keywords in the Google Maps SERP at each point on the grid. To switch from single points to grids, toggle the mode above the map.



When you are creating a new grid, you can configure its settings in a variety of ways:

• Grid size. Matrixes with an odd number of points from 3x3 to 15x15 are available.
• Gap size. Allows you to set the distance between two points on the grid (in miles or kilometers).
• Added keywords. You can manage (add or delete) both common and grid-specific keywords.
• Deactivate grid points. If some points on your grid are in areas not worth checking (e.g., in the sea, outside of the city, etc.), you can deactivate them to save tracking limits.

To deactivate a point, just click on it on the map. Alternatively, you can click on the point’s coordinates in the tracking management menu on the left. There you can also deactivate or delete the entire grid in a few clicks: hover over the location name, then click the three-dotted button and select the needed option from the list.



The points in the grid show your current visibility in the area for the keywords you select. The grid has a standard color differentiation feature to help you quickly recognize which zones you are behind in the competition. We are using five colors (in addition to numbers) to mark your positions on the Google Maps SERP:

• Green. You are in the top 3.
• Yellow. You are in the top 5.
• Orange. You are in the top 10.
• Red. You are in the top 15.
• Maroon. You are in the top 20.
• Grey. You are not in the top 20.
  

 

Rankings table

Now, you can track the local ranking data in the table below. Every row in the table shows the business’s positions for a particular keyword in a particular tracking point. This means if you have 5 tracking points and 5 common keywords, you'll have 25 rows in the table. If you also have, for instance, 3 point-specific keywords for every particular tracking point, then that's 15 additional rows added to the table.

1. You can filter keywords and tracking points by view all or by selecting specific ones.
2. Sort data by clicking on each column’s header.
3. Near the positions, you will see either an increase or drop in rankings.
4. Every position is marked with a specific color. The legend right below the table explains the meaning of the color.

Keep in mind! SE Ranking’s position tracking depth is 20. If your Google Business Profile ranks on position 21 or further down the results list, then you’ll see "-" in the table. This means that the business is out of the top 20 for this keyword in this tracking point.

Detailed information on keyword rankings

By clicking on the value of a keyword’s ranking position, you will get detailed information about it and about the SERP it’s in, including the:

1. Keyword for which the position is shown.
2. Date when the system determined the respective ranking position of the given keyword.
3. Tracking point.
4. Live results for the keyword in the Google Maps search.

 

Filters and columns

Use filters to check rankings by specific keywords or tracking points. The Dynamics filter allows you to view the keyword-point combinations for which the business’s rankings have jumped, dropped or were unchanged over a selected time period. For Jumped and Dropped options, you can specify the interval of positions for which an increase/drop has occurred. For instance, you can filter for keyword-point combinations in which the business had dropped (by up to 5 positions) in the past month.



You can customize the Rankings table by adding or removing additional parameters to it. To choose the columns displayed in the table, tick the respective checkboxes. The columns option allows you to add or remove Dynamics, Search volume and Date columns.

 

Ranking charts

At the top of this section, you can find several charts, including

• Average position per keyword. Here, you’ll see the chart with the business's average position for each keyword across all the tracking points where the position for this keyword is tracked.

• Rankings distribution. This chart shows the distribution of rankings in local search results based on the number of keywords for which the business ranks for. It shows this data in different position intervals for all keywords in all tracking points, including the top 1, top 2-3, top 4-5, top 6-10, top 11-15, and top 16-20.

• Overall average position. Here, you can view the business's overall average position for all keywords across all tracking points.

• Average position per tracking point. The last tab displays a chart with the business's average position for each tracking point across all keywords for which positions are tracked in that point.

Keep in mind! To calculate average rankings, the "-" positions are assigned the value of 21 and are then passed to the average position formulas.

The graphs and charts show current data, as well as data from the past week, month, 3 and 6 months, or even 1 and 2 years. To look at the rankings from a birds-eye view, you can group data on the graph by days, weeks, and months.

Local Rankings frequency

By default, local rankings are checked once a week on the same day your location updates are scheduled. This setting helps keep your local data up-to-date without requiring additional configuration. If needed, you can adjust this schedule in the location settings by clicking the gear icon and opening the "Check schedule" panel. You can also unlink the local rankings check from the location update schedule in the local rankings settings to choose a different day. Keep in mind that rankings can be checked no more than once every 30 calendar days.

Exporting Local Rankings data

You can easily download rankings data from the system. Select the required time period from the calendar and press the Export button. Then, a window will appear that asks you whether you want to download this data in .XLSX or .CSV file format.