Google Analytics integration

If you haven’t connected Google Analytics or Google Search Console services to your account when creating a project in SE Ranking, you can do so at any time via the Analytics & traffic module.

Google Analytics connection

Go to the Analytics & traffic module and click the “Connect Google Analytics” button.

Connect Google Analytics_S1 

Since Google account authorization is required, we advise you to log in. Allow the system to use your data for connection by clicking the corresponding button.

alert SE Ranking does not store data that is transferred to Google Analytics via the public OAuth authentication protocol. We guarantee security and confidentiality while processing the personal information of our users.
Google analytics connection

Disconnecting analytics and statistical services

If you want to delete an integration, you have two options:
  • All integrations can be found at the top panel of the “Overview” tab – hover the cursor over the integration you want to delete, and press the Cross icon;

    disconnect
  • Go to the Integrations tab under Settings and press the Cross icon to disconnect the service.

Data you will get after connection


Once Google Analytics is connected, you can view its data under the “Overview” and “Traffic” tabs that are accessible via the left-hand vertical navigation bar .

Overview tab

Under the overview tab, you’ll find charts and graphs that demonstrate how active your website audience is, and which traffic sources drive more visitors to your website. Here you can also check data on your website search engine visibility, keyword importance, rankings overview, and so on.

All of this data is pulled from your Google Analytics and Google Search Console accounts as well as from our own databases. Make sure to connect both accounts to get all the necessary data for analysis.

overview

To display the data you need, choose the date range you want to analyze. You can pick any particular date or date range. On top of that, you can choose to compare two periods of time by setting the necessary date range manually or picking one of the suggested options.

show-previous-values You have the following options to choose from:

  • Today
  • Yesterday
  • Last week
  • Last month
  • Last 7 days
  • Last 30 days
  • Custom

When setting the time spans for analysis, you can choose the way you want to compare data for the current and previous periods. If you tick the “Show previous values” checkbox, the graphs will show you the difference in performance between the two selected periods in percentage.

percentage

When unchecked, the difference will be displayed in numbers. You can also remove data for the previous period from the graphs. To do so, simply drag the slider.

Once you set the date range, all the data charts and graphs will be updated accordingly.

Audience

This section will help you learn more about your website visitors and create their digital profiles. You may use this data when setting up targeted ad campaigns.

audience Sessions. The total number of sessions within the date range. A session is the period time a user is actively engaged with your website. In other words, it shows the number of times a user visited your website.

Users. Users who visited your website at least once within the date range.

Page views. The total number of pages viewed or the number of times the page was loaded within the date range.

New sessions. The total number of new sessions when a user was actively engaged with your website.

Goals. If you have set some goals in your statistics and analytics services, you will see the total number of achieved goals (conversions) in this dashboard.

Average session duration. The average length of a user’s session.

Pages/Session. The average number of pages viewed during a session.

Bounce rate. The percentage of single-page sessions in which there was no interaction with the page.

A quick reminder: You can analyze data for a set date range as well as compare two selected periods of time.

Location data

This section shows where your website visitors are located. You can see the list of countries most of your website visitors come from. To check the full list of your website visitors’ locations, press “All countries”.

location

Traffic sources

In the traffic sources section, you can check which sources bring more traffic to your website. The bar chart shows the percentage of organic and paid search traffic as well as the proportion of visitors who landed on your website by clicking direct or referral links and ad banners or came from social media websites. To check the details for every traffic source, press “All sources”.

traffic

Search visibility

This section shows the percentage of visitors who will see your website in search upon entering a particular keyword. Keyword visibility is the share of impressions a website gets in the given search engines for the given keywords.

Here you can also find your website’s average ranking position and see how it has changed over the compared time periods. In the bar chart, all the keywords are grouped according to their rankings – you can check how many keywords rank for positions 1-3, 4-10, 11-30, and 31-100 as well as the number of keywords out of the index.

visibility

If you have your keywords divided into groups, you can choose to only display data for the selected group. You can also choose which search engine rankings to display.

Keyword importance

In this section, you can analyze which keywords get traffic and which ones don’t. This data is useful for setting keyword priorities. The system will check all the keywords that are ranking among the top 30 search results. Every number is clickable and a list of respective keywords will unfold upon a click.

importance Keyword importance will tell you which keywords bring traffic to the website and which ones don’t. So, if a keyword ranks high but doesn’t bring any visitors to your website, the keyword has a low search volume. You can use this data to check if your SEO specialists are doing a good job: if you get a list of keywords and eventually they all make it to the top but you get no traffic, you may be draining your budget.

To get detailed data on keywords and their ranking dynamics, click on any value in the table that you’re interested in learning more about.

keyword-details

Rankings overview

In this section, you can take a look at the big picture of your website rankings. Here you can see how your site’s ranking dynamics have changed for the top ranking positions, positions that are out of the index, average position, and the search visibility for every tracked search engine.

rankings

The numbers in every ranking group are clickable. Just click on a number and a list of keywords will appear.

Keyword changes

In this section, you can evaluate website ranking dynamics and find out how many keyword ranking positions jumped or dropped by 10-30 or 31-50 positions. You can also check the number of keywords that dropped out of or entered the top 100 search results.

changes The numbers in every ranking group are clickable. Just click on a number and a list of keywords will appear.

Traffic tab

This tab will help you get more insights into your website traffic. Analyze your website traffic sources and audience, check every page’s performance and conversion details.

You can use this data to optimize your project’s semantic core and promote pages using the most significant, valuable keywords. Traffic data is pulled from your Google Analytics account.

traffic-tab

Traffic sources

In this tab, you can find all the detailed metrics for every traffic source of your website.

Here you can check the total number of sessions and the percentage of new sessions, the number of users and page views, the average number of pageviews per session and the average session duration, the bounce rate and the number of completed goals.

If you’ve chosen two periods of time for comparison, you’ll see the current data in bigger numbers with the previous metrics in a smaller font below. You’ll also see by what percentage each metric has grown or dropped within the selected date range.

traffic-s
You can find all the data on traffic sources both in the Overview section and in separate sections dedicated to every traffic source.

Audience

This tab will help you learn more about your website visitors and better understand how users coming from different regions interact with your website. That way, you can create their digital profiles and further use this data when setting up targeted ad campaigns.

audience1 You can analyze traffic data with the help of metrics from the following sections:

  • Geography demonstrates how visitors from different regions interact with your website.
  • Devices shows what type of device your visitors used to access your website.
  • Ages demonstrates how website data changes depending on the audience’s age group.
  • Genders demonstrates how website data changes depending on the gender of your visitors — male or female. The gender is determined by website cookies.

Pages

In this tab, you can check all the traffic metrics for every website page: the number of pageviews and the percentage of new sessions, the average number of pageviews per session and the average session duration, the bounce rate and the number of completed goals.

pages In the top table, you’ll find traffic data for every page of your website. You can also analyze landing page and exit page data separately using respective tables that are located below the “All pages” table.

Landing pages

View your website’s pages that are accessed by visitors from various sources. This information allows you to determine the most effective pages in terms of conversions.

Exit pages

View your website’s pages that were accessed by visitors before they bounced. This information allows you to determine which pages need to be optimized.

Conversions

In this tab, you’ll find data on specific user’s actions performed online or offline. For example, you may have set conversion goals such as an online newsletter subscription or a completed purchase.

conversions

  • Goals shows which goals were achieved, their value, and the sum of all individual goal conversion rates.
  • Google Ads campaigns shows which advertising campaigns were most effective and which should be optimized or disabled. You can check the following data for every advertising campaign you’ve launched: the number of sessions and the percentage of new sessions, the number of achieved goals, goal value and goal conversion rate.

Goals metrics demonstrate the following:

Goals show the total number of conversions.

Goal value is the value of all completed conversions expressed in monetary terms.

Goal rate is the ratio of the number of completed goals to the number of sessions.