This tab will help you get more insights into your website traffic. Analyze your website traffic sources and audience, check every page’s performance and conversion details.
You can use this data to optimize your project’s semantic core and promote pages using the most significant, valuable keywords. Traffic data is pulled from your Google Analytics account.
Traffic sources
In this tab, you can find all the detailed metrics for every traffic source of your website.
Here you can check the total number of sessions and the percentage of new sessions, the number of users and page views, the average number of pageviews per session, the average session duration, the bounce rate, and the number of completed goals.
If you’ve chosen two periods of time for comparison, you’ll see the current data in bigger numbers with the previous metrics in a smaller font below. You’ll also see by what percentage each metric has grown or dropped within the selected date range.
You can find all the data on traffic sources both in the Overview section and in separate sections dedicated to every traffic source.
Audience
This tab will help you learn more about your website visitors and better understand how users coming from different regions interact with your website. That way, you can create their digital profiles and further use this data when setting up targeted ad campaigns.
You can analyze traffic data with the help of metrics from the following sections:
- Geography demonstrates how visitors from different regions interact with your website.
- Devices shows what type of device your visitors used to access your website.
- Ages demonstrates how website data changes depending on the audience’s age group.
- Genders demonstrates how website data changes depending on the gender of your visitors — male or female. The gender is determined by website cookies.
Pages
In this tab, you can check all the traffic metrics for every website page: the number of pageviews and the percentage of new sessions, the average number of pageviews per session and the average session duration, the bounce rate, and the number of completed goals.
In the top table, you’ll find traffic data for every page of your website. You can also analyze landing page and exit page data separately using the respective tables that are located below the “All pages” table.
Landing pages
View your website’s pages that are accessed by visitors from various sources. This information allows you to determine the most effective pages in terms of conversions.
Exit pages
View your website’s pages that were accessed by visitors before they bounced. This information allows you to determine which pages need to be optimized.
Conversions
In this tab, you’ll find data on the specific user’s actions performed online or offline. For example, you may have set conversion goals such as an online newsletter subscription or a completed purchase.
- Goals shows which goals were achieved, their value, and the sum of all individual goal conversion rates.
- Google Ads campaigns shows which advertising campaigns were most effective and which should be optimized or disabled. You can check the following data for every advertising campaign you’ve launched: the number of sessions and the percentage of new sessions, the number of achieved goals, goal value, and goal conversion rate.
Goals metrics demonstrate the following:
- Goals show the total number of conversions.
- Goal value is the value of all completed conversions expressed in monetary terms.
- Goal rate is the ratio of the number of completed goals to the number of sessions.