This insight gathers performance data on the keywords you already rank for and highlights those with the highest potential to improve your organic rankings. It recommends keywords with good traffic potential and average competition, making it easier for you to reach higher positions in organic search.
In the top right corner of the insight panel, you’ll see the total number of new insights in the category. By default, the tool shows you the insights discovered over the last two weeks. If there were no insights of this type in the last two weeks, you won't see any mention of it in the general section of the tool. If this is the case, set the detection period to "Last month." To check all detected insights, click the View All button. 
How it works
All pages with easy-to-improve positions, along with their respective keywords, are presented neatly in the table. Each opportunity for improvement should be analyzed individually before making changes to your optimization strategy. If you want to see only the latest insights here, you can set the detection period to the last week, the last three days, or the last day. 
For each discovered page, the tool provides the following information for quick analysis:
- Pages that are ranking in search results for the selected keyword
- Keywords with high traffic potential
- Site position by keyword
- The total number of monthly searches for a specific term
- The volume of traffic that a keyword can get based on its current ranking positions and search volume
- The search engine, country, and date of detection.
All of this information can be exported in an Excel or CSV file by clicking on the Export button at the top right corner of the table.
Performing a more thorough analysis of each page presented in the table is easy. Just hover over it and then click the three-dotted button to open the context menu containing four tools: On-Page SEO Checker, Content Editor, Backlink Checker, and Keyword Research.
Depending on your choice, you will be taken to the respective tool to learn more details about the keyword/page. After analyzing the data presented in this insight, you should check our recommendations. They offer actionable ideas to help you form the basis of your improvement strategy. Click the “Recommendations” button above the table to the right to read our tips and plan your next step.