The API package is available as a standalone product — no active SE Ranking subscription is required. Start with a 14-day trial that includes 100,000 free API credits.
Paid plans include monthly Data API credits for testing: Core (25,000/month), Growth & Enterprise (100,000/month).
Legacy v7 plans: Essential (10,000/month), Pro (25,000/month), Business & Enterprise (100,000/month).
Legacy v1-v6: Essential and Pro plans do not include API access. To use the API, please purchase the API add-on.
Disclaimer:
This guide covers the Project API (projects, ranks, audits, competitors,
etc.). The same API key authenticates both Data and Project endpoints
through api.seranking.com. Generate a single API
key in your API Dashboard and use it throughout this guide.
Steps to connect SE Ranking Project API to Make.com
Capabilities overview
Troubleshooting
With this integration, you can automate projects in SE Ranking without writing any code. The Project API lets you update data in real time, run checks on demand, and keep projects synced with your other tools. To connect, make sure you have a valid SE Ranking API key — the same key authenticates both Data and Project endpoints.
Get your SE Ranking API key
- In SE Ranking, go to Profile & Preferences > API Dashboard, or select API from the left-hand menu.
- Generate an API Key and copy it.
- The same API key provides access to both Data and Project endpoints — no separate Project API key needs to be generated.
Auth issues (401)? Email api@seranking.com.
What can you automate? (capabilities overview)
SE Ranking's Make integration includes over 30 modules, categorized into
key SEO areas.
Below are the available modules:
| Capability | What it does |
|---|---|
| Project & site management | Create, update, pause, or delete projects; configure crawl depth, schedules, and status flags. |
| Search-engine configuration | Add, edit, or remove Google + regional engines and languages for any project. |
| Keyword operations | Add, group, move, or delete keywords; trigger on-demand checks; set manual positions; pull history, ad counts. |
| Competitor insights | Register competitors; fetch their keyword positions. |
| Group hierarchy | Manage project groups, keyword groups, and backlink groups for clean organization. |
| Analytics & traffic | Query Google Search Console and SEO Potential metrics directly. |
| Website Audit | Launch full site audits, track progress, and download detailed issue reports. |
| Backlink Monitor | Import, tag, disavow, and re-check backlinks at scale. |
| Account & seats | Retrieve balances/subscription; create/modify sub-accounts with limits and permissions. |
Troubleshooting
- Confirm you're using a valid API key — the same key authenticates both Data and Project endpoints. Regenerate the key if it's invalid or revoked.
- Network/timeout: Re-run with retry; check Make's execution logs.
Still stuck? Reach out to api@seranking.com.
For more detailed information, refer to SE Ranking's official documentation and Make's support resources: