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Getting Started with SE Ranking's API

Note: API is available as a standalone plan and does not require an SE Ranking platform subscription. You can explore it risk-free with a 14-day trial that includes 100,000 free credits.

If you're on an SE Ranking subscription: You can purchase the API as an add-on. If you'd like to test it first, ping support via in-app chat with your account email to request 100,000 free credits – or contact api@seranking.com.

Getting Started
Troubleshooting
More Resources

The SE Ranking API helps you work directly with SE Ranking’s SEO data.
With it, you can:

  • Access keywords, competitors, backlinks, audits, AI Search, and Project Management API
  • Connect SE Ranking data to your own tools
  • Automate reports and scale workflows

Getting Started

Step 1: Open the API Dashboard

  1. Sign in to your SE Ranking account.
  2. Go to Profile & Preferences > API Dashboard, or select API from the left-hand menu.

Data API_EN_01.png

Step 2. Generating an API key

Data API – access raw SEO data (backlinks, domains, keywords, AI Search, audits).

Project API – manage SE Ranking projects.

  1. Click Create API Key. (If the button is unavailable, you’ll need to activate the API add-on first.)
  2. Select the Data API type
  3. Copy the generated key and store it securely.

Data API_EN_02.png

Step 3. Set Up Postman

  1. Open the SE Ranking Postman Collection and import it into your workspace.
  2. Fork the environment template.
  3. In the environment settings, paste your API key under secret_key_data.
  4. Save and set this environment as active.
Data API_EN_03.png Data API_EN_04.png Data API_EN_05.png

Step 4. Make your first Request

  1. In Postman, go to Account & system > subscription.
  2. Click Send.

Data API_EN_06.png

You should receive your subscription details in the response. Once this works, you can start exploring other endpoints like Backlinks, Keyword Research, or Domain Analysis (including AI-Overview endpoints).

Troubleshooting

Error What it means How to fix
"incorrect token" The API key is wrong or does not match the selected API Re-check the key or contact api@seranking.com
429 Too Many Requests Too many requests (limit: 10 per second) Contact api@seranking.com if you need higher limits
License expired Trial ended or subscription inactive Renew or update the plan in your dashboard
body response error Request format is incorrect Compare your request with the API documentation

More Resources

For additional help, please send an email to api@seranking.com.