Use cases

SE RankingPlanable

Best for: SEO specialists, AI-search specialists, and agency marketers.

What it does

Turn the SEO research you already run — competitor keyword gaps, ranking losses, topic opportunities, and real search questions — into ready-to-review social posts.

In short: find the opportunity in SE Ranking → turn it into a campaign → draft the posts in Planable.

Why it's useful

Instead of leaving SEO insights in a report, you can immediately turn them into content.

This helps you:

• turn keyword gaps into social topics;
• create multiple posts from one research session;
• respond faster when competitors gain visibility;
• base social content on real search demand rather than guesswork.

Example uses

What you need

What you get

• Prioritized topics and keywords
• Recommended post angles
• Channel-specific drafts
• Planable draft links

SE RankingPlanable

Best for: SEO, AEO/GEO, AI-search, and agency teams.

What it does

Find the prompts where competitors appear in AI answers and your brand does not, then turn those gaps into a targeted content campaign.

In short: identify missing prompts → group them into topics → create content around them → track the results over time.

Why it's useful

AI visibility tracking shows you where you are missing. This workflow helps you decide what to do next.

You can:

• turn missing prompts into content ideas;
• target topics competitors currently own;
• create FAQ, comparison, definition, and educational content;
• build a repeatable measure → create → measure workflow.

Example uses

What you need

What you get

• AI-visibility snapshot
• Owned, contested, and missing prompt groups
• Prioritized content opportunities
• Social drafts in Planable
• A plan for measuring the same prompts later

SE RankingPlanable

Best for: SEO, AI-search, multi-channel, and agency teams.

What it does

Compare performance by topic across:

• organic search;
• AI answers;
• social content.

This is an analysis, not a side-by-side report: each topic is sorted into a state, and every state points to the use case that acts on it.

In short: line up the data → sort topics into states → route each state to the workflow that fixes it.

The topic states

Looking at channels separately can hide good opportunities. Every topic lands in one of these states:

• Present in all three → double down; the topic is already carrying you.
• Ranks, but no social → distribute it. Route to Use case 1.
• Missing from AI answers → close the citation gap. Route to Use case 2.
• Used to rank, dropped out of the top 10 → refresh the existing page. Route to Use case 4.
• Social only → investigate the search opportunity behind a topic your audience already engages with.
• Competitor strong in one channel only → look for an opening.

Example uses

What it needs

What you get

• Cross-channel topic map
• Every topic sorted into one state
• Prioritized gaps
• A route from each state to the use case that acts on it
• Competitor opportunities

SE RankingGoogle DriveSlack

Best for: content teams, SEO specialists, and agencies running a regular content refresh cycle.

Community use case. This workflow was built and shared by Maddy Osman, Sr. Content Marketing Manager at DigitalOcean and Founder of The Blogsmith. The brief is built with SE Ranking's seo-content-brief skill, which the author combined with her own SEO brief template.

What it does

This is a scheduled task in Claude Cowork. You set it up once, and it runs every week on its own.

Each week it looks for the keyword where a ranking drop cost you the most traffic, compares your page with the pages that now rank above it, and prepares a content brief that explains what to update. The brief is saved as a Google Doc and announced in Slack, so your team can start working on the page without doing the research first.

How it works

Every step runs on schedule — no manual work in between.

How to set it up

1. Connect the SE Ranking MCP to your AI assistant.
2. Check that your SE Ranking project has tracked keywords with at least a few weeks of position history.
3. Add the seo-content-brief skill: get it on GitHub.
4. Connect Google Drive and Slack — or wherever you want the brief to land.
5. Download the instruction below and fill in your own values.
6. Create a scheduled task, paste the instruction, and set it to run weekly. Allow its tools up front so it can run unattended.
7. Run it once manually and check the output.

What you need

What you get

Refreshing a page that already has history is usually faster and cheaper than writing a new one. The hard part is deciding which page and knowing exactly what to change — that is what the brief answers:

• The single highest-impact ranking loss of the week, prioritized by lost traffic rather than by position alone
• Old vs current position and estimated traffic lost
• A diagnosis of why the page likely dropped
• Refreshed keyword and SERP research
• A prioritized update checklist for the existing page, instead of "this page needs a refresh"
• A full brief as a Google Doc, announced in Slack
• A coverage check that stops the same keyword being briefed twice