Use cases

SE RankingPlanable

Best for: SEO specialists, AI-search specialists, and agency marketers.

What it does

Turn the SEO research you already run — competitor keyword gaps, ranking losses, topic opportunities, and real search questions — into ready-to-review social posts.

In short: find the opportunity in SE Ranking → turn it into a campaign → draft the posts in Planable.

Why it's useful

Instead of leaving SEO insights in a report, you can immediately turn them into content.

This helps you:

• turn keyword gaps into social topics;
• create multiple posts from one research session;
• respond faster when competitors gain visibility;
• base social content on real search demand rather than guesswork.

Example uses

What you need

What you get

• Prioritized topics and keywords
• Recommended post angles
• Channel-specific drafts
• Planable draft links

SE RankingPlanable

Best for: SEO, AEO/GEO, AI-search, and agency teams.

What it does

Find the prompts where competitors appear in AI answers and your brand does not, then turn those gaps into a targeted content campaign.

In short: identify missing prompts → group them into topics → create content around them → track the results over time.

Why it's useful

AI visibility tracking shows you where you are missing. This workflow helps you decide what to do next.

You can:

• turn missing prompts into content ideas;
• target topics competitors currently own;
• create FAQ, comparison, definition, and educational content;
• build a repeatable measure → create → measure workflow.

Example uses

What you need

What you get

• AI-visibility snapshot
• Owned, contested, and missing prompt groups
• Prioritized content opportunities
• Social drafts in Planable
• A plan for measuring the same prompts later

SE RankingPlanable

Best for: SEO, AI-search, multi-channel, and agency teams.

What it does

Compare performance by topic across:

• organic search;
• AI answers;
• social content.

This is an analysis, not a side-by-side report: each topic is sorted into a state, and every state points to the use case that acts on it.

In short: line up the data → sort topics into states → route each state to the workflow that fixes it.

The topic states

Looking at channels separately can hide good opportunities. Every topic lands in one of these states:

• Present in all three → double down; the topic is already carrying you.
• Ranks, but no social → distribute it. Route to Use case 1.
• Missing from AI answers → close the citation gap. Route to Use case 2.
• Social only → investigate the search opportunity behind a topic your audience already engages with.
• Competitor strong in one channel only → look for an opening.

Example uses

What it needs

What you get

• Cross-channel topic map
• Every topic sorted into one state
• Prioritized gaps
• A route from each state to the use case that acts on it
• Competitor opportunities