Skills library

Skills are reusable instruction files (.md) that give an AI assistant a defined process: when to use it, which MCP tools to call, in what order, and what deliverable to produce. The MCP supplies the data; the Skill supplies the workflow. Together they turn a plain-language request into a finished brief, audit, report, or post batch.

This page lists what exists today, what each collection does, and how to install it.

Before you start: Skills need a live data connection. Connect the SE Ranking and Planable MCP servers first — see Setup.

Video overview SEO Skills Marketing & Content ask-seranking-api How to install Prompts & workflows

Video overview

A walkthrough of the SEO Skills collection: what each Skill produces and how to run it.

Collection 1

SE Ranking

SEO Skills

26 Skills for SEO and GEO work, built on the SE Ranking MCP. Each one lists the data it pulls and saves the result in a folder named with the date it was created, so running the same Skill again never overwrites your earlier report — you can keep both and compare them. Repository: seranking/seo-skills.

Start with these seven

seo-content-briefWriter-ready brief from a domain and topic: keyword research, SERP analysis, competitor teardown, internal linking plan, AI Search angle.
seo-ai-search-share-of-voiceShare-of-voice heatmap across ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode, plus topic-cluster ownership per brand.
seo-backlink-gapProspect list of domains linking to several competitors but not to you, with authority, anchor samples and outreach angles.
seo-keyword-clusterIntent-grouped clusters in a pillar-and-spoke architecture, with H1/H2 suggestions per spoke.
seo-adsPaid-search competitive intelligence: ad footprint, bidding landscape per keyword, ad-copy patterns, recommended bid-keyword shortlist.
seo-content-audit60-item E-E-A-T and 30-item citation audit of existing content, ending in a publish / publish-with-fixes / no-publish verdict.
seo-sxoReads SERPs backwards to find page-type mismatches, scores the page from four personas and produces a wireframe for the winning page type.

The rest of the catalogue

seo-competitor-gap-analysisKeywords competitors rank for and you don't, filtered by intent, volume and difficulty, scored for priority.
seo-planPhased SEO roadmap that sequences other Skills' outputs into one plan with owners, metrics and a critical path.
seo-pageURL-level keyword and traffic intelligence with a keep / refresh / consolidate / kill verdict.
seo-technical-auditCrawlability, indexability, security, mobile, structured data and JS rendering, with a top-10 fix list ranked by impact × effort.
seo-driftBaseline, compare, history — a severity-coded regression report across authority, traffic, keywords, backlinks and page fingerprint.
seo-geoURL-level generative engine optimization: AIO citation footprint plus a passage-level audit of what makes the page citable.
seo-schemaJSON-LD detect, validate and generate, with bundled Article, Product, LocalBusiness, FAQPage and BreadcrumbList templates.
seo-sitemapCompares the XML sitemap to the latest SE Ranking audit: missing pages, orphans, broken entries, lastmod issues.
seo-backlinks-profileFull link profile audit: authority distribution, anchor diversity, subnet concentration, growth and decay, toxic candidates.
seo-imagesImage SEO audit: alt-text quality, WebP/AVIF coverage, responsive attributes, LCP and CLS signals, ImageObject JSON-LD.
seo-hreflangInternational SEO audit: language-region codes, return tags, x-default and canonical alignment, with a top-fixes table.
seo-localLocal SEO audit across Google Business Profile signals, NAP consistency, citations, review presence and local-pack rank.
seo-subdomainSubdomain ownership map with fragmentation and cannibalization flags, and consolidate or split recommendations.
seo-keyword-nicheLongtail and question keyword mining, turned into a content-tier plan with template spec, URL pattern and quality gates.
seo-competitor-pagesBuilds "X vs Y", "alternatives to X" and "best X for Y" pages with a feature matrix, schema and a balanced verdict.
seo-agency-landing-pageDemand-gen landing page for an SEO agency with a free-audit lead magnet, grounded in real niche data.
seo-apiAPI integration architect: endpoint selection across the full tool surface, credit forecasting, and ready-to-paste cURL, Python and TypeScript recipes.
seo-firecrawlAd-hoc scraping, site mapping and crawling for raw HTML, JSON-LD and JS-rendered DOM. Requires the Firecrawl extension.
seo-googleGoogle's own data: Search Console, PageSpeed Insights, CrUX, GA4 organic, Keyword Planner and more. Requires the Google APIs extension and a manual install.

The repository also ships 25 real example runs against public targets, so you can see a finished deliverable before installing: examples.

Collection 2

SE RankingPlanable

Marketing & Content Skills

Skills that work across both MCPs, so search, AI visibility and social data sit in one workflow. They ship as two plugins — Marketing Skills and Content Skills — from a single repository: seranking/marketing-automation-plugins.

Marketing Skills

Recurring marketing work across SEO, AI search, social and paid: keyword gap analysis, AI search share of voice, social post batches, PPC competitive analysis, and cross-channel reports that connect the three.

"Run a competitor gap analysis for [your-domain.com] against [competitor-1.com] and [competitor-2.com] in [target country]. Show the keywords they rank for that we don't, filter them by intent and difficulty, and flag the opportunities worth targeting first."

"Draft 5 LinkedIn posts for [brand name] about [topic] for [target audience]. Use varied hooks, keep the copy on-brand, flag claims that need review, and add the posts to the correct Planable workspace as drafts."

Content Skills

The content cycle end to end: planning, briefing, auditing, refreshing, repurposing and reporting. Most Skills plan and brief; the E-E-A-T and AI-readiness Skill also drafts social promotion posts in Planable for the pages that pass review.

"Create an SEO content brief for [target topic] targeting [audience] in [country]. Include search intent, keyword opportunities, competitor angles, recommended H2/H3 structure, internal links from [your-domain.com], and AI search citation opportunities."

"Find the top-performing social posts for [brand name] from [date range] in Planable. Identify the strongest recurring topic, validate it with SE Ranking keyword data, and create an SEO content plan for [your-domain.com]."

Full overviews with more example prompts: SE Ranking + Planable Marketing Skills and SE Ranking + Planable Content Skills.

Collection 3

SE Ranking

ask-seranking-api

ask-seranking-api is a Skill for questions about the SE Ranking MCP and API itself. It answers straight from the official documentation and links to the relevant section, so you get the endpoint, the parameter or the limit you asked about instead of a guess.

Which tool or endpoint returns a specific metric.
What a parameter accepts, and what the response contains.
Authentication, rate limits and credit cost of a call.

"Which SE Ranking MCP tool returns AI Overviews keywords for a domain, and what does it charge per call?"

How to install

Both repositories are Claude plugin marketplaces. Add the marketplace once, install the plugin, and the Skills appear in your next session. No terminal needed, and no API token to manage.

Claude Desktop (recommended)

Open Customize in the left sidebar and go to the Plugins tab. In Cowork, open the Cowork tab first, then Customize.
In Personal plugins, click + → Add marketplace → Add from a repository, and enter the repository you want:

seranking/seo-skills seranking/marketing-automation-plugins
Once the marketplace syncs, open Browse plugins and install the plugin — SEO Skills, Marketing Skills or Content Skills.
Ask for the deliverable in plain language, or trigger a Skill by name. The first time you run one, sign in to SE Ranking with /mcp — the MCP connection registers itself with the plugin.

Prompts & blueprints

Skills are one way in. If you would rather start from a prompt or a prebuilt workflow file, these pages cover the same ground at a smaller scale.

Prompt library — copy-paste prompts for keyword, domain, AI Overview and backlink tasks.
MCP walkthrough — connection setup, reusable workflow files and step-by-step tutorials.
Automated SEO workflows with SE Ranking MCP and GA4 — combining SE Ranking data with analytics in one workflow.