Google Analytics connection
To connect Google Analytics, go to the Analytics & traffic module. Click the “Connect Google Analytics” button.
Google account authorization is required so we advise you to log in. Allow the system to use your data for connection by clicking the appropriate button.
You can delete any integration or add a new one in the account settings under the Integrations tab.
Data you will get after connection
Once Google Analytics is connected, you can view data in “Overview” and “Traffic” tabs.
This section helps to evaluate the ranking dynamics across all search engines for a period from one week to six months.
These diagrams show the number of keywords in the Top: 3, 10, 30, 100 for different search engines, as well as the number of keywords that are out of SERPs.
The table shows the number of keywords added to the project for different search engines. Here you can also see how many keywords got into the Top-3, 10, 30, how many of them are out of SERPs, as well as the average position of all keywords for a particular search engine. Every piece of data is clickable – when you click it, a list of the keywords appears (except for the Avg. Position column).
You will be able to evaluate the ranking changes on the chart, where each search engine is displayed in a different color.
1. Selecting the data to display for the rankings:
- Average position;
- Traffic forecast;
- Search visibility;
- In Top-10 (number of keywords in the Top);
- Goals (number of goals achieved according to Google Analytics).
2. The period of time to display dynamics:
- A week;
- A month;
- 3 months;
- 6 months.
Positions ups & downs for the last month
Information on how rankings were dropping/increasing, departed/entered the SERP over the last month will help to quickly evaluate the project status at any given moment. Each number is clickable – when you click it, a list of keywords appears.
This section helps to evaluate your website traffic. You can use this information to adjust the semantic core, so that your site will be optimized for more meaningful keywords. All the data for traffic estimation is taken from Google Analytics.
The graph shows the website traffic. You can view data for a period of:
- A week.
- A month.
- 3 months.
- 6 months.
Here are the types of traffic:
- All traffic.
- Organic from search engines.
Also, you will see such important information as page visits, avg. session duration, bounce rate, etc.
Traffic by sources and countries
In this module, you can clearly see how much traffic comes to the site and where it comes from. This data helps you evaluate SEO effectiveness, and, if necessary, adjust it according to your needs.
1. Traffic by sources: from what sources and in what percentage the traffic comes to the site.
2. Organic sources: from what search engines and in what percentage the traffic comes to the site.
3. Traffic by countries: from which countries and in what percentage the traffic comes to the site.