Payment and billing details FAQ

Step 1: There are two options for making a payment directly in your account on the platform. You can either purchase a subscription to one of our plans or top up your account balance to pay for extra tools, such as Keyword Grouper, Search Engine Autosuggest, Search Volume Checker, or Parameter Checker. Click the Subscription section from the drop-down menu below your profile icon to get there.

Please, keep in mind that the money on your balance is intended solely for paying for the extra tools. This amount cannot be used to purchase a subscription plan.

Step 2: You’ll be redirected to the payment page after choosing a subscription plan or the top-up amount. Click the ‘I have a discount coupon’ button to use your promo code and paste the promo code into the window that pops up, and press Add.

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The Agency pack is available to users with Pro and Business annual subscriptions. You can buy it with the main plan or separately at any time. To purchase the add-on to your subscription, go to the Agency pack section on the pricing page. After making your payment, new sections and features will open for you, and the limits will be added automatically.

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Even if you deactivate a project, the keywords and backlinks in it will still be considered when calculating your account limits. To free up space, delete keywords, backlinks, or entire projects.

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Legacy plans were in use until the October 2024 update, which introduced new subscription plans with flexible keyword limits. In those Legacy plans, each added keyword deducted 1 point from the keyword limit regardless of how many search engines (“targets”)* were used for position tracking. With Legacy plans, users could only have up to 5 search engines (“targets”) per project, and positions for all keywords added to a project would be tracked in all the added search engines.

*In this case, a search engine (“target”) refers to a combination of conditions in which positions are tracked: the selected search engine site (Google, Bing, etc.), the selected country and region in which you track positions, and the search engine interface language.

In our new plans, the keyword limit is based on the available combinations of [Keyword] x [Search Engine (“target”)], and its usage depends on the number of keywords added to projects and the number of search engines used to track the website positions for each keyword. Note that the number of search engines can be different from keyword to keyword.

Moreover, Legacy plan subscribers might not have access to some enhanced or new tools introduced in the latest SE Ranking updates. See the table below for a quick comparison of features in the Legacy and New plans:

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Legacy plan	New plan
Keyword phrase "taxi service" in two search engines–Google Desktop, USA, New York and Google Desktop, USA, Chicago–counts as 1 keyword	Keyword phrase "taxi service" in two search engines–Google Desktop, USA, New York and Google Desktop, USA, Chicago–counts as 2 keywords (1 keyword per search engine)
Keyword phrase “phone repair” tracked in Boston across Google and Bing counts as 1 keyword	Keyword phrase “phone repair” tracked in Boston across Google and Bing counts as 2 keywords (1 keyword per search engine)

Yes, you can upgrade or downgrade your plan anytime. To do this, go to the Billing section in the account settings and click “Buy subscription,” then select your new plan and click “Buy.” The system will automatically calculate the cost differences for each plan, and present it for you to review. The updated subscription will have the same end date as your previous subscription if you didn't change the payment period during the plan upgrade/downgrade procedure. If you selected another payment period (e.g., instead of the first month of the year, switched to the last, or vice versa), then some adjustments will be made upon plan upgrade/downgrade. Your new subscription start date will be the day you made the upgrade/downgrade. The end date is the day according to your selected payment period. You will see the final price on the checkout page. If you switch to a cheaper plan, the cost difference will be credited to your Stripe account. For all following SE Ranking purchases, we will charge funds directly from your Stripe balance.

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The new plan will be activated instantly once you upgrade it. The system automatically calculates your unused subscription’s paid amount and subtracts it from the price of the upgrade, so you’ll only have to cover the difference when upgrading.

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The total number of keywords is available for the entire account. Keywords can be distributed among different projects in any proportion. Each keyword can be checked in 5 search engines/locations within a project.

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There are a few ways to buy a subscription plan:

• from your trial account Billing page
• from the website Plans & Pricing page

When you select a subscription plan, you will be transferred to the checkout page, where you will be able to select a payment method and submit your payment through Stripe – our partner billing system.

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All payments go through our billing partner, Stripe. We accept card payments by Visa, Mastercard, American Express, and others. You can find the full list of supported card brands here. Users can also pay via Google Pay, Apple Pay, Direct Debit, iDEAL, and other payment services. You can find all supported payment methods on this page. The list of available payment methods depends on the user's country and their currency and is presented on the payment page. If you cannot find a payment method that suits you, please contact our Support.

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All the invoices are available in the “Invoices” section of your SE Ranking’s account. You can go there and check any invoice from those you have received at any time.

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You can cancel it directly in your account by opening the Billing page > Current plan and clicking on the "Cancel automatic renewal" button: 

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All payments are processed through our billing partner, Stripe. Stripe's VAT policy complies with the latest worldwide tax regulations. Currently, VAT is charged for users from European Union countries and the UK. Here is how to avoid paying VAT:

1. Check the "Billing and tax information" box under the payment method block on the checkout page.
2. Open the Tax ID information list.
3. Select the European VAT number that corresponds to your country from the list. 
4. Fill out the other required fields below and complete the purchase.

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To change billing details, you need to open the billing page in your account and click on the “Billing details” button.

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All our plans are billed on a monthly basis – Essential, Pro, and Business. More details on our subscription plans can be found here.

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It can take up to 40 minutes to activate a subscription plan in the account.

Make sure you submitted your payment from your account or used the registered email address while checking out from the Plans & Pricing page. If you buy a plan from the Plans & Pricing page and use a different email (not the same one you used during registering), a new account will be created in the system. The login credentials will be sent to the email which was used for making payments from SE Ranking.

Please contact our support team, if you want to transfer the plan from the newly created account to the one you initially registered.

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Currently, VAT is charged for users from European Union countries and the UK. Here is how to avoid paying VAT:

1. Check the "Billing and tax information" box under the payment method block on the checkout page.
2. Open the Tax ID information list.
3. Select the European VAT number that corresponds to your country from the list. 
4. Fill out the other required fields below and complete the purchase.

According to the Terms of Use, the User is notified and agrees that the Service Administration of the Service does not refund paid but unused funds, except for cases when poor, inconsistent with the Service obligations, service is delivered or as specified by the special promotion

Please contact our support team to receive additional help with refund procedure.

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Both these tools are included by default in the Pro and higher subscription plans. Users can also purchase them as separate add-ons and buy additional limits directly from the Billing page in their account.