How can I check the accuracy of rankings?
How can I recheck SE Ranking results in my browser?
Why do rankings in SE Ranking differ from the results in my browser?
Why does my position differ from the average position in Google Search Console?
Why does my keyword show no position / no data (N/A)?
How can I check the accuracy of rankings?
The ranking results are taken directly from search engines. We store a cached copy of the search engine results received while checking the rankings.
To make sure that each and every value is precisely correct, please click the value and it will bring up the cached copy.
How can I recheck SE Ranking results in my browser?
Google may use signals such as your account activity, browser language, and location to adjust the results it returns, so the same query can produce different results for different users. Personalization is not applied to every search — in some cases Google states directly on the results page that the results are not personalized. There are over 200 factors that define SERP results. The main ones are previous browser search history, browser language, and location. While checking rankings, we recommend the following:
- Use incognito mode. Searches performed in an incognito window don't take your browsing or search history into account. In Google Chrome, you can open one with Ctrl + Shift + N (Windows) or ⌘ + Shift + N (Mac).
- Use the Google Location Changer tool from SE Ranking. The location you're checking should match the location configured in your project. If your current location is different, use our Google Location Changer to view Google search results for any country, city, county, municipality, location, and language.
Tip: The most reliable way to verify a ranking is to check the live search results (not the cached copy) in an incognito window using the exact location tracked in your project. A logged-in Google session or a different location may produce personalized results that don't match the rankings shown in SE Ranking.
The complete list of factors that influence search results can be found here.
If you have any questions, please contact our support team.
Why do rankings in SE Ranking differ from the results in my browser?
When you enter a query into Google's search box, the results you see can be shaped by your own preferences and search behavior. That's one of the reasons why rankings shown in SE Ranking can differ from those you see in your browser. SE Ranking shows objective search results that aren't affected by your personal search history.
Several factors can influence the results shown in your browser. The most common are:
- Previous search history. To avoid personalized search results, search in an incognito window.
- Location and browser language. Google determines search results based on your IP address and location. If you want to check rankings for another location, use our Google Location Changer. It lets you view search results for any country, city, county, municipality, location, and language.
Learn more about all factors that influence search results in our blog.
Why does my position differ from the average position in Google Search Console?
Google Search Console reports an average position, while SE Ranking reports the position recorded during a specific ranking check. The two values are calculated in different ways, so they are not expected to match — and a difference between them is not by itself a sign of inaccurate data.
- Search Console averages many results together. Its average position is calculated across everything included in the current filter set — all queries, devices, countries and dates. A page that ranks 3rd for one query and 40th for another is reported as the average of the two, not as either position.
- SE Ranking records one tracked check. Each keyword is checked for the search engine, location and device configured in your project, and the value stored is the position found in those results. You can open the cached copy of any value to see the exact search results it came from.
- The keyword sets are different. Search Console reports every query that produced an impression, including queries you don't track. SE Ranking reports only the keywords added to your project.
- The time periods are different. Search Console data is reported per date range and is available with a delay, while a tracked position reflects the moment the ranking check ran.
This is why rankings can look like they dropped in SE Ranking while Search Console looks stable, or the other way round. Before treating it as a data issue, compare like with like: filter Search Console down to the single query, country, and device you track, and to the same date as the ranking check.
Why does my keyword show no position / no data (N/A)?
If a keyword ranks in Google but shows no position or N/A in SE Ranking, the most common reasons are:
- The keyword was recently added. Rankings are available only after the next scheduled ranking check or after a manually started check completes.
- Your website wasn't found within the tracked search depth. SE Ranking records positions only within the configured search depth. Your page may still appear further down in Google's search results.
- The Google results you're viewing are personalized or use a different location. A logged-in Google session, previous search history, or checking from a different location than the one configured in your project can produce different rankings.
To verify the actual position, check the live search results in an incognito window using the exact location tracked in your project, then compare them with the value shown in SE Ranking.
If the discrepancy remains after the project has completed a ranking check, please contact our support team.