How to create your first project in SE Visible – Knowledge Base

A project is how SE Visible tracks one brand: what it offers, who buys from it, where those customers are, and which brands AI engines compare it with.

You only need your website to start. SE Visible researches the rest, and you confirm it in three short steps. Everything you confirm can be changed later.

1Add your website
2Step 1: What you offer
3Step 2: Who it's for
4Step 3: Where your customers are
5Review what we'll track
6What happens next
7Brand aliases
8Change your setup later

Add your website

You can start a project from just your domain.

Website domain. Enter your site's address.

Brand name (optional). Enter the name people know you by, as it would appear in an AI answer. If you leave it empty, SE Visible detects it from your site.

Select Create project.

Next, SE Visible reads your homepage and About page, matches your domain against its index, and works out your products, your customers and where they are.

Step 1: What you offer

Here you can confirm the products and services SE Visible found on your site and in its database. Competitors, topics and prompts are researched around each one, so keep only what you actually offer.

Everything in the list is selected by default. You can clear the checkbox next to anything you don't offer, or hover over ? to see a description of each item.

Add what's missing. Type it in the field under the list and select Add. It's added to the list already selected.

Select Continue.

se-visible-setup-03-step-1-what-you-offer-b-continue.png

Step 2: Who it's for

Here you can confirm your customer groups. Different customers ask AI different questions, so SE Visible researches prompts for each group separately.

All groups are selected by default. You can clear any that don't buy from you.

Add a missing group. Describe it the way those customers would describe themselves, for example Birthday and occasion shoppers, and select Add.

Select Continue.

Step 3: Where your customers are

Here you can tell SE Visible where people ask about you. People ask AI different things depending on place and language, so locations shape your prompts.

Market scope. Choose how widely you sell, for example Global if you sell everywhere with no home market.

Locations. SE Visible suggests locations based on your site. The one marked Tracked is where tracking starts. To track a different suggestion instead, select Track next to it. You can also add a city: pick the country, search for a city, region or postal code, and select Add. Without a city, results may differ from what local customers see.

Select Continue.

Depending on your plan, you can track more locations later on the Locations tab of your project settings.

Review what we'll track

SE Visible now builds your project from what you confirmed: it discovers your topics and prompts, then the brands you compete with.

Here you can review everything before the first scan: the brands you're compared with, the questions asked, and the AI engines they're asked in. You can change all of it later.

Direct competitors

Review the list. Clear any brand you don't want to benchmark against.

Add your own. Start typing a name or domain and pick it from the suggestions.

Topics and prompts

Topics are the themes you want to monitor, and each topic holds the prompts asked in AI engines.

Edit prompts. Open a topic to see its prompts. You can edit them, delete them, or add your own, one prompt per line.

Add a topic. Type a topic name in the field under the list and select Add.

AI engines

Choose engines. Switch on the engines whose answers you want to analyze for this project.

Finish. The line above the button sums up what will be tracked. When it looks right, select Finish.

Engines don't add to your prompt usage: each tracked prompt counts once per location, however many engines you switch on.

What happens next

You land on the Dashboard after you select Finish.

Here you can see your headline metrics, how you compare with competitors, sentiment, the sources AI engines cite, and your top prompts. For a tour of every widget, see SE Visible Dashboard overview.

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Why comparison looks empty at first

SE Visible compares against data it has already collected, so a brand-new project has no history yet. This is expected, not an error.

Brand aliases

AI engines rarely stick to one version of a brand name. The same answer might use your full name, a shorter spelling, or a product name — and unless SE Visible knows those all mean you, those mentions would not be counted.

Aliases are alternative names, spellings and abbreviations for your brand. You can add them so every mention is credited to you.

For example: if your brand is Bright & Co and AI answers sometimes write Bright and Co, adding Bright and Co as an alias means those answers still count for you.

Mentions under an alias are credited to your brand in your metrics, so it's worth reviewing aliases shortly after setup.

Open your project settings. In the sidebar, select Project.

Go to Brand profile. Select the Brand profile tab.

Edit your brand. Select Edit on your brand card.

Add aliases. In Brand settings, type an alternative name in the Aliases field. You can add as many as you need, then select Save changes.

You can set up aliases for tracked competitors too, in the Competitors tab.

Change your setup later

Nothing you chose in the wizard is permanent. Open Settings → Project and pick the tab that matches what you want to change.

General — rename the project, or delete it. Deleting also removes its entire visibility history.
Brand profile — edit your brand name and domain, manage aliases, and update your products, services and customer groups.
Competitors — add or remove tracked competitors, set up their aliases, and track suggested ones.
Locations — change your market scope, add locations, or track suggested ones.
AI Engines — add or remove engines for this project.
Tracking frequency — choose how often your project is checked.

You can manage topics and prompts in Prompts.

Table of contents

Add your website

Step 1: What you offer

Step 2: Who it's for

Step 3: Where your customers are

Review what we'll track

What happens next

Brand aliases

Change your setup later