Local marketing

In the Local Marketing tool, you can manage your company’s online visibility, track statistics on mentions in different business directories, and monitor reviews to improve your brand reputation.

Here you can find statistics from Google Maps on searches, calls, reviews, photos, and map views. You will also be able to track and analyze reviews by keywords, receive recommendations to increase business awareness locally and increase customer loyalty.

How to find

Choose the project and find the Local Marketing tool in the navigation bar on the left side of the page

Connect Google Business Profile

If you haven’t connected Google Business Profile yet (formerly Google My Business), you can do it in the Local Marketing module: 

  1. For this, click on the “​​Connect Google Business Profile” button.

2. Then, select your Google account from the drop-down list or add a new account and click on the “Connect” button.

3. If you are adding a new account, log in to your Google account. Allow using your data by clicking on the corresponding button.

SE Ranking does not store the data that you share for connecting your Google Business Profile due to the use of the OAuth open authorization protocol. We guarantee the security of the personal data of our users.

4. Next, select the locations you need to add to the Local Marketing module and click on the “Add Location” button.

Overview

In this section, you will find the main indicators of your business’s online reputation. You can view statistics on reviews from different sources as well as analyze metrics from Google Business Profile (formerly Google My Business).

  1. In the upper right corner, you can select the needed location or display data for all locations at the same time.
  2. In the Overview section, you will see the number of customer reviews and the average user rating in all business listings.
  3. The Top Sources section displays business listings with the highest number of reviews left by the customers.
  4. In the Insights section, you will see how users rate products or services provided by your business, the keywords found in the reviews, and how many times these keywords have been mentioned in the review.

5. In the Reviews section, you can see the distribution of user reviews by ratings and business listings, as well as find out when exactly they were added.
6.
The Business Directories and References section displays how many mentions have been found in different listings, as well as which directories do not list your business. You will also see if there are any errors in the name, address, phone number and if there are any duplicate listings.

All data in the directories is verified against Google Business Profile (formerly Google My Business). The inconsistent data will be marked as an error in this block.

7. In the Google Business Profile section, you will see how users search for your business—in the direct search, by category or brand, and how often they do it. You will be able to see the number of users who find your business on Maps and in search.
8. The graphs display the number of users who found your company in the search, and the number of users who have clicked on your location on the Maps. Also, here you can see the number of clicks from the search or from Maps, as well as the number of users who were looking for a route to your location.

All data is available for a week, a month, 3 months, 6 months, 1 year, and for the entire period.

9. This graph shows the number of phone calls to your company by day of the week and time of the day. Note that the number of phone calls is the number of times users have clicked on the “Call” button on your company profile.
10.
This section shows how often users view your business photos either uploaded by the business owner or by customers.

Data can be viewed for one week, one month, three months, six months, one year, and for the entire available period together.

Export

You can select the time period and export data in PDF, CSV, XLS formats.

Recommendations

Here you will find some recommendations on local promotion activities related to your profile, reviews, business listings, and Google Business Profile. 

All recommendations have a different priority–high (must do), medium (should do), and low (would be nice to do). So you can quickly identify what to focus on when promoting your company, assign the necessary recommendations for certain locations, and track how many of them have already been completed out of the total.

You can mark the progress status of each recommendation.

You can add your own custom tasks for every location to the recommendations list as well as monitor their status. 

To do this, click on the Add recommendations button and fill in all the required fields: add the name of the recommendation, select the location, fill in the description, and select the priority, status, category, and business listing.

You can view the list of recommendations by category they belong to (profile, business listings, and reviews) and by progress status (to do, won’t do, in progress, and done). You can also filter all recommendations by priority and status.

Every recommendation under this section can be easily exported as a ready-made statement of work.

Locations

Under this section, you can view your business’s tracked locations as well as add new and edit existing ones. You can access the following data:

  • the company’s address;
  • phone number;
  • score, which is calculated as the number of mentions in business listings divided by the overall number of listings in the region, taking location rating, errors, and duplicates into account; 
  • the total number of found directories that list your local business;
  • ​​the average rating of your location based on all mentions in business listings;
  • the number of customer reviews posted about your business;
  • the last update.

In this module, you can add a new location, tick the needed locations, and update them by clicking on the corresponding button at the top left corner of the window. 

Local marketing settings

To edit location data, such as name, contact details, description, and opening hours, you can click on the “Settings” icon next to the location name.

In the new window, you will see the information about your location taken from Google Business Profile. By clicking on the “Edit” icon, you can change or add missing data. Any changes will be instantly displayed in your Google Business Profile. 

 

Reviews

Under this section, you can learn what people are saying about your business online as well as get valuable data that will help you deal with customer feedback.

To access review data from your Facebook business page, you need to activate this service by clicking on the corresponding button in the upper left corner. Then, log in to Facebook and give permission to access the SE Ranking Local data.

Select the time period you want to view in the upper right corner

Overview

This tab shows the average rating for your business based on all reviews found in listings as well as the number of reviews posted about your business.

Also, here you can see how many reviews your business receives monthly. And in the diagrams below, you will see the review distribution based on their number and ratings from users, as well as the number of reviews about your business in different sources where users left their ratings.

 

Sources

This tab shows the business listings where a user left a review and rated your business.

The table “Distribution by source” displays the number of reviews received on different sources for the current and previous months, as well as for 3 months, 6 months, and a year.

Review List

This tab contains the full list of reviews about your company. Here, you can filter the reviews by rating, source, and status.

To manually modify the review status and reply to the users from the platform, click on the “Reply” button in the “Status” column. Otherwise, click on the review.

Insights

In the Insights section, you can see reviews about your business from every added source and the keywords that are most frequently used in them. By analyzing the average rating of reviews along with the number of keywords mentioned in them, you will be able to identify which aspects of your business should be improved to increase customer loyalty.

In this module, you can see the list of keywords found in the user reviews from all connected business listings. Tick the needed keywords to highlight them in the reviews on the right side of the page. Additionally, you can add these keywords to your project for position tracking and add them to a group. 

To view data only for the particular keywords, filter them by group, rating, and the number of mentions in reviews.

By analyzing the average review rating and mentions of keywords in the reviews, you will get insight into the areas of your business that should be improved to increase customer loyalty.

Business listings

In this module, we gather the most important business directories and catalogs for your location as well as check if they list your business. Also here you can see if there are errors regarding the name, address, phone number and if there are any duplicate listings.

Overview 

Here you can discover how many business listings list or don’t list your site, how many listings were added correctly, and how many of them have issues.

Score

The score is calculated as the number of mentions in business listings divided by the overall number of listings in the region, taking location rating, errors, and duplicates into account. The more business listings contain your company’s information, the higher the location rating is and the fewer NAP errors there are, the bigger your citation score is. Here you can also see if the score has changed compared to the last check.

NAP

NAP stands for the name, address, and telephone number of a business. This data must be consistent and correct across all listings since it has a direct impact on local search marketing results. Here you can see how many business listings have your data with and without errors.  

In this module, you can manually add any business listing to our platform by clicking on the “Suggest catalog” button.  

You can filter listings by name, publication status, errors and by duplicates that were found in a particular listing, etc.

Setting and limits 

The limits for new locations depend on your pricing plan—you can see how many times you can update locations per month in the upper right corner. The limits are displayed for the account. For example, you can update one location 12 times a month or 12 locations once a month. Updating locations over the limit will cost you $11.25 for each update.

You can also adjust the frequency of scanning the locations in the settings by clicking on the corresponding icon in the upper right corner.

The location checks can be launched manually or automatically based on the specified scanning frequency. By selecting the automatic mode, specify the date of the location check.

In the Business listings subsection, you can enable or disable the check for each listing.