Account and project settings

How do I retrieve my password?

Click “Forgot Password?” on the login page and submit the email address you used when registering your account. A new password will be sent to that email.


What’s included in the free trial?

You will have access to the following tools and features for 14 days :

  • Keyword Rank Tracker, up to 250 keywords and 5 websites;
  • Backlink Monitoring (250 links);
  • On-Page SEO Checker (1 report/day);
  • Page Changes Monitoring (5 pages).
  • SEO/PPC Research (10 reports/day);
  • Marketing Plan (limited access);
  • Website Audit (limited access);
  • Google Analytics & Search Console integration;
  • SEO Potential;
  • Social Media Management and analytics;
  • Report Builder;
  • 3 user seats (1 seat for the account administrator and 2 additional user seats);
  • Keyword Suggestions (SE Ranking internal database);
  • Content Editor (2 articles).

Contact us if you want to try the following:

  • Backlink Checker;
  • Search Volume Checker;
  • Index Status Checker;
  • Parameter Checker;
  • Keyword Grouper.

To continue working with platform after the 14-day trial, you will need to subscribe to the service.

How do I remove extra keywords/projects/users after switching to a subscription plan with lower limits?

If you switched to or going to switch to a subscription plan with lower limits and, as a result, your account was blocked, this means that you have added more keywords, projects or users than can be included in the new plan. To resolve this issue, you must delete extra keywords/projects/users from your account.

You will find the number of keywords/projects/users that must be removed in the notification, as shown below: 

1)   To remove a project, find it under the Projects menu and access Project settings

Then, click on Delete project under the General information tab.


If you don’t have any available projects under the Projects menu, please contact our support team here or via live chat for assistance.

2)   To remove extra keywords, select a project from the Projects menu, access its Settings and go to the Keywords tab. Next, check-mark the keywords that can be removed and delete them by clicking the Trash icon on the right-hand side.


3) To remove a user, navigate to the Users module via the top right menu

In the Users module, click on the bin icon to delete a user

How to delete a user?

You can delete a previously added User account at any time. Use the top right drop down menu to navigate to Users module

In the Users module click on the red bin button

How to migrate to SE Ranking from other services?

It’s possible to import historical rankings data into SE Ranking if you’ve been using a different platform to monitor keyword positions in the past. Currently, we support manual data imported from Ahrefs, SEMRush, MOZ, and other platforms. You can find the full list and detailed instructions on how to transfer the data in our Knowledge base.

Contact SE Ranking support if you can’t find your service in the list. Our specialists will manually import all the necessary keywords for you.

Can I customize my SE Ranking account?

The White Label feature allows you to personalize the SE Ranking platform, making it look like it’s your own SEO software. You can easily customize everything in the system – logo, interface color scheme, reports. The platform will be accessible via your domain with no hint of or association with SE Ranking. White-labeling your service adds credibility to the relationship with your customers while building a community of avid users and brand advocates. The feature is available in our pricing plans – no need to purchase it separately.

How to delete a project?

There are two ways you can delete a project from your account:

  • You can go to the Projects, find the necessary project in the table and hover over it. Then, click the three dots menu, also known as the kebab menu, and choose “Delete”.
  • Alternatively, you can go to the Projects, tick the checkmark next to the project you want to delete, and then click on the Trash icon that appears at the top of the websites menu.


Can SE Ranking improve my website rankings?

SE Ranking can help you improve your website rankings by providing recommendations and analytical data, but it doesn’t make any changes directly on your site. You have to select the keywords, analyze the reports provided by SE Ranking, and make all the recommended changes or adjustments on your own.

With SE Ranking, you can expand your semantic core, group your keywords, audit your website(s) to find all errors, and check whether the pages on your website are correctly optimized for certain keywords.

You can benefit tremendously from using our Marketing plan, which provides clear, step-by-step instructions on how to achieve and maintain high rankings in the SERPs. Additionally, SE Ranking allows you to control your backlink profile by broadening it and removing all spammy links, analyze competitor backlink profiles to find new sites to place your links, research your competitors’ organic and paid keywords to adjust your own, as well as check your website positions to track your SEO progress.

Use our onboarding guide to start your SEO journey with SE Ranking, or schedule a live demo to learn how to navigate the platform. Subscribe to our blog to stay on top of all things SEO and online marketing and to receive important updates about our tools and services.

How to set the location where I want to track keywords?

You can select the search engine and location in the project settings, under the Search Engines tab. 


You can monitor rankings for a country, city or region. Just start typing a name of the city or a zip code in the corresponding field and choose what’s needed from the offered list. Up to 5 search engines/locations can be added to a project.

More details on adding search engines and locations can be found here.

Accuracy of rankings

How can I check the accuracy of rankings?

The ranking results are taken directly from search engines. We store a cached copy of the search engine results received while checking the rankings.

To make sure that each and every value is precisely correct, please click the value and it will bring up the cached copy.


How can I recheck SE Ranking results in my browser?

Google gathers user data and customizes the results for each and everyone one of them. There are over 200 factors that define SERP results. The main ones are the previous browser search history, browser language and location. While checking the rankings, we recommend using the following tips:

  • Use incognito mode. The search in the incognito tab does not take the search and browsing history into account. In Google Chrome, you can do this with the shortcut Ctrl + Shift + n or ⌘ + Shift + n for Mac OS.
  • Use the Google Location Changer tool from SE Ranking. The locations you’re checking rankings for should be the same as the ones you’ve set in the project. If your current location differs, you can use the Google Location Changer tool. It allows you to see Google search results for any country, city, county, location, municipality and language.

The complete list of factors that influence search results can be found here.
If you have any questions, please contact our support team.

Why do rankings in SE Ranking differ from the results in my browser?

When you enter a query into the Google search box, the search engine will show the SERP according to your preferences and the topics you are interested in. That’s one of the reasons why the rankings you see while checking the positions in SE Ranking differ from what you see in the Google SERP. SE Ranking shows pure results that are not influenced by the user’s prior Googling history.

There are a lot of factors that influence results in your browser. Here are the basic ones:

  1. Previous search history. To avoid getting personalized search results, you need to search in incognito mode.
  2. Location and browser interface language. Google shows results strictly based on the user’s location (the search engine determines it by the IP and location). To help users who want to see Google’s results for other locations, we’ve developed a tool called Google Location Changer. It enables users to see search results provided by the main search engines for any country, city, county, location and municipality. Just enter a query, choose a language and a location (an IP code, for example).

All factors that can influence search results can be found in our blog.


What is the difference between Backlink Monitoring and Backlink Checker?

The Backlink Monitoring module allows to track the backlinks of your website and their parameters. You can manually add all the links, import a list from Google Search Console or any .CSV file. The status of all added links will be checked automatically every week.

The Backlink Checker tool helps you discover the backlinks of any domain/URL, and, if necessary, analyze them against over 15 parameters. The tool works perfectly for the link popularity audit of any domain, including that of your competitors.

Website Audit

How to whitelist SE Rankings IPs in Cloudflare?

This guide is especially important if you actively use SE Ranking’s Website Audit and On-Page SEO Checker.

The Cloudflare Firewall provides protection from vulnerabilities such as malicious incoming traffic. Sometimes, its automatic rules block our crawlers and prevents SE Ranking’s bots from crawling your website.

But you can easily remove this restriction because Cloudflare provides users with great flexibility. Just follow these steps: 

  1. Log in to the Cloudflare dashboard, and select your account and domain.
  2. Go to the Security section ▶️ click WAF ▶️ choose the Tools subsection 
  3.  Under IP Access Rules, first enter one of SE Ranking’s IPs. The rule must be set for each IP separately.

Select an Allow action. Then for Zone, select whether the rule applies to the current website only or to all websites in the account. Then push an Add button.

Finally, do the same steps with other IPs.

That’s it! If you want to know more, go to the official Cloudflare guide.

How much time does it take to generate a website audit report?

Since your website is checked against dozens of parameters, we can’t predict exactly how long it will take the system to complete the audit. It depends on the number of pages and images on the website, whether there is a crawl delay in the robots.txt file, as well as the internal queue in the system. You will be able to monitor the crawling process in the Website Audit module.

You will get a notification via email once the audit report has been generated.


What is a User seat?

Introduced in Summer 2021, User seats is a limit for dedicated user profiles that you can create for your client or employee to access projects and tools in your SE Ranking account. Each of our Essential, Pro and Business plans includes a limited number of users that you can add. Additional Users seats can be purchased at $20/month per user.

How can I assign projects to sub-users?

As an administrator, you can grant users access to particular projects and sections. You can specify the access rights under the “Users” section.


To quickly share a project with all Manager-type users in your account, select the “Manager account” option under Access to the project on the first step of project creation: 


Does SE Ranking have an API?

Yes, SE Ranking has an API. It allows you to access almost all sections of the online platform. It also makes it easy for you to set up the API customization process.

The API is available in all Business subscriptions. It’s already included in your subscription plan, so there are no additional charges for using it, except for Search volume check and SEO Data methods, which are available at an extra fee. This is because SE Ranking has to send additional requests to third-party platforms.

Are there any quotas for API calls?

You can make up to 5 calls per second. We will disable access to the API for 10 minutes for accounts that regularly exceed the limit set on the number of requests that can be made per second.

Can sub-users use the API?

The API can only be used by users with admin-level access rights. It is not available for sub-account users.


Can I customize Website audit or On-page SEO checker reports?

Audit reports are created based on the default report template. Having a subscription plan with White Label allows you to customize it via the Templates tab in Report Builder.

Once you are in it, open the default template’s settings to add the logos and company name you need. If the list of templates is still empty, create a new one, and it will be used as the default template.

Does SE Ranking generate scheduled reports?

Scheduled reports are available under the Report Builder section. You can add every module to the report, personalise it by adding your logo and company name, and provide comments/explanations for each section.


Affiliate program

Do you have an affiliate program?

SE Ranking offers an affiliate program. Join our affiliate program and get a 30% commission from every sale. All you need to do is just log in to your SE Ranking account or create a new one. For more information, please visit our Affiliate program page.

How much affiliate commission will I get from each sale?

You will get a 30% commission from every sale.

For example, if a user purchased a subscription plan for $100 through your referral link, you will get paid $30 in commission. Next, the user becomes your referral and all of his subsequent payments and rebills will bring you a 30% commission.

How often is affiliate commission paid?

We make commission payouts once every 14 days if the amount on the Partner’s account exceeds $50. We support PayPal, Payoneer, and your SE Ranking balance as payment methods.

Where can I see my sales statistics?

We present all analytical details for you in your personal account. You can easily keep track of all transactions, the number of trial account registrations, unique visitors from your referral link, and sales revenue. All the statistics are updated in real-time with no delays.

Payment and billing details

How to use discount coupon codes?

Step 1: There are two options for making a payment directly in your account on the platform. You can either purchase a subscription to one of our plans or top up your account balance to pay for extra tools, such as Keyword Grouper, Search Engine Autosuggest, Search Volume Checker, or Parameter Checker. Click the Subscription section from the drop-down menu below your profile icon to get there.

Please, keep in mind that the money on your balance is intended solely for paying for the extra tools. This amount cannot be used to purchase a subscription plan.

Step 2: You’ll be redirected to the payment page after choosing a subscription plan or the top-up amount. Click the ‘I have a discount coupon’ button to use your promo code and paste the promo code into the window that pops up, and press Add.

How can I buy the Agency pack?

The Agency pack is available to users with Pro and Business annual subscriptions. You can buy it with the main plan or separately at any time. To purchase the add-on to your subscription, go to the Agency pack section on the pricing page. After making your payment, new sections and features will open for you, and the limits will be added automatically.

What is an Archive plan?

An Archive plan is one of our Personal, Optimum, Plus or Enterprise subscription plans that were available before the pricing update in Summer 2021. These plans do not provide access to some features like Historical data in keyword and competitive research and Organic SERP history in keyword research.

Can I upgrade my subscription plan anytime?

You can upgrade your subscription plan at any time. To upgrade, select “Subscription” in the settings and click “Upgrade a plan”. The system will recalculate the amount you need to pay extra, where applicable. You will see the final price on the checkout page.


How can I buy a subscription plan?

There are a few ways to buy a subscription plan:

When you select a subscription plan, you will be transferred to the checkout page where you will be able to select a payment method and submit your payment through 2Checkout – our partner billing system.

What payment methods are available?

All payments are accepted via our billing partner 2Сheckout (ex.Avangate). There are more than 45 payment methods depending on the country including Visa, Mastercard, American Express, PayPal, Direct Debit, Discover/Novus, Eurocard, Wire Transfer, UnionPay and many more.

If you can’t find an appropriate payment method, please contact our Support.

Where can I find the invoices?

All the invoices are available in the “Payments” section of your SE Ranking’s account.

You can also find your invoices and change your payment details in your 2Checkout account. 2Checkout is our billing partner. Your login details are sent to you after the first payment goes through. If you don’t remember your 2Checkout account password, please reset it.

How do I stop automatic recurring billing?

You can cancel the subscription at any moment in one of the following ways:

1. You can cancel it directly in your account by opening the Subscription page and clicking on the Cancel subscription renewal button: 

2. You can disable automatic billing via your 2Checkout account.

2Checkout is our affiliate billing system. Your username and password will be sent to you after the first payment goes through. If you don’t remember your 2Checkout account password, please reset it.

Why was VAT added to my payment?

All payments are made through our billing partner, 2Checkout. 2Checkout’s VAT policy supports the latest worldwide tax regulations. The list of countries where 2Checkout collects taxes can be found here.

To avoid paying VAT, choose to make payments as a Company and add the VAT ID into a separate field.

Where can I change the payment method?

You can change the method of payment via your 2Checkout account.

2Checkout is our billing partner. All of your login details are sent to you after the first payment goes through. If you don’t remember your 2Checkout account password, please reset it.

I've made a payment, but don't see any activated subscription plan in my account

It can take up to 40 minutes to activate a subscription plan in the account.

Make sure you submitted your payment from your account or used the registered email address while checking out from the Plans & Pricing page. If you buy a plan from the Plans & Pricing page and use a different email (not the same one you used during registering), a new account will be created in the system. The login credentials will be sent to the email which was used for making payments from SE Ranking.

Please contact our support team, if you want to transfer the plan from the newly created account to the one you initially registered.

How to get a refund?

According to the Terms of use, the User is notified and agrees that the Service Administration of the Service does not refund paid but unused funds, except for cases when poor, inconsistent with the Service obligations, service is delivered or as specified by the special promotion

Please contact our support team to receive additional help with refund procedure.

How to cancel my subscription?

1. Billing is provided through our partner 2Checkout and you can disable automatic billing in your 2Checkout account.

2. Username and password were sent after the first payment, if you don’t remember your 2Checkout account password, please reset it. If you need assistance with billing details or any other questions do not hesitate to contact our support team.

3. Email notifications about upcoming renewals are sent to your email 7 days before each renewal and they also contain instructions on cancelling automatic billing.

What are the limits for the Page Changes Monitoring tool?

Trial account users can access the Page Changes Monitoring tool and monitor 5 pages for free.

All other SE Ranking users can use the Page Changes Monitoring tool according to their pricing plans:

PlanPages for monitoring allowance
Pro 1 000
100 pages
Pro 1 750
175 pages
Business 2 500
250 pages
Business 5 000
500 pages
Business 10 000
1000 pages
Business 15 0001500 pages
Business 20 000
2000 pages

If you want to extend the Page changes monitoring limits, go to the “Subscription” section and select “Extend the limit”.

You can upgrade to a higher plan in the Subscription section if you want to extend your Page Changes Monitoring limits.

What are the limits for Competitive and Keyword research tools?

The Competitive and Keyword Research tools have a shared daily limit. For example, Essential 250 allows you to conduct up to 100 searches per day in both tools, meaning that you can look up 50 domains in Competitive Research and 50 keywords in Keyword Research.

Competitive and Keyword research tools options per subscription plan are as follows:

Subscription planEssentialProBusiness
Reports per day1005 00010 000
Results per report
50 000
100 000