How to choose which prompts to track

There's no limit to how many ways people can phrase a question to AI, but your prompt tracking list does have one. You can track up to 100 prompts. This article helps you narrow down an unlimited number of possible prompts to a focused set that fits your limit and still covers what matters to your brand.

Prompt types to cover

Most accounts default to "best [category] tool" style prompts and stop there. That covers only one slice of how people actually talk to AI. Aim to include all five types below:

Match prompts to the buyer journey

Group prompts by where the buyer is in their decision, so you know what each result is actually telling you:

• Awareness: exploring a problem, no shortlist yet
• Consideration: comparing options, persona-specific (for example, "CRM for freelancers with international clients")
• Purchase: ready to act, mostly ecommerce or local

For a 100-prompt list, a workable split looks like this:

• 30 to 40 awareness prompts
• 40 to 50 consideration prompts
• 10 to 20 brand-evaluation prompts, kept separate from category prompts
• A purchase-stage slice only if you're an e-commerce or local

Where to find prompt ideas

Use a few of these sourcing methods together rather than relying on just one:

• Convert existing keywords: export your top non-branded keywords and rewrite them as natural questions. For example, "CRM small business" becomes "What's the best CRM for a small business?"
• Mine People Also Ask and AI Overviews: these are already phrased as questions and mirror how people prompt AI.
• Ask an AI model directly: "What questions do people ask when researching [topic]?" gives you a fast conversational list.
• Check Reddit, Quora, and forums: real complaints and requests in people's own words closely match how AI expects to be prompted.
• Look at competitor paid keywords: if a competitor is bidding on a 3+ word term, that topic likely converts.
• Reverse-engineer a website's structure: look at how a company segments its customers and which features solve which problems. Each segment or feature can become a prompt.
• Check Insights & recommendations: this section of AI Results Tracker surfaces prompts where your brand already shows up in AI answers but isn't tracked yet, so you're not guessing. See AI Results Tracker: Insights & recommendations for details.

Group prompts by topic

Once you've gathered candidate prompts, organize them into groups. You can group by:

• topic or content pillar
• goal, for example, prompts where you want a brand mention versus prompts where you want to be cited as a source

Groups make it easier to:

• filter your data by topic in the "Rankings" tab
• spot which topics are covered and which have gaps
• manage a large prompt set without losing track of what each prompt is for

You can create and organize groups from prompt management or while setting up your project.

Filter your list down to 100

Once you've got more ideas than you need, run each candidate through these four checks. If it fails one, cut it or narrow it.

1. Competitive relevance: would this prompt realistically surface your brand or a direct competitor? If it's too broad or off-topic, drop it.
2. Influenceability: look at what sources AI currently cites for this prompt. If it's dominated by sites you can't realistically outrank (government, Wikipedia, major publishers), it's not a good use of a tracking slot.
3. Business alignment: every prompt should map to a real product, persona, use case, or funnel stage. If it doesn't tie back to something you'd act on, cut it.
4. Scope: narrow anything too broad by adding specifics: industry, team size, budget, or location.
   • "Best CRM software" → "Best CRM for UK-based startups under 20 people"
   • "Best email marketing tool" → "Best email marketing tool for Shopify stores under 10k subscribers"