With the help of the Competitive Research tool, you can discover what keywords any domain or URL ranks for in organic and paid search, learn who you’re going up against in organic and paid search based on common keywords, and find out what your competitors’ paid ads strategy is.
To start using the tool, you need to enter a domain or URL, select the region you want to analyze, and click “Analyze”. Note that we update the list of available country databases on a regular basis.
Once you click “Analyze”, you will get a list of keywords that the analyzed website uses to drive traffic from organic and paid search, you’ll see which pages and subdomains get most traffic, and which sites drive traffic by targeting the same or similar keywords.
How to find
The Competitive Research tool can be accessed via the top horizontal navigation bar.